Sr. Product Manager

Overview:

The products team at Blackhawk purpose is to deliver regionally-relevant gift card and branded payments products across APAC that grow revenue, reduce friction, and keep customer & distribution partner trust high.

Purpose of the role

The purpose of this role is to manage and grow Blackhawk's multi-branded gift card portfolio (e.g., HIM/HER/KIDS cards) across APAC by overseeing the full product lifecycle-from retailer selection and creative development to compliance, operations, and go-to-market execution. The role ensures each card delivers strong consumer appeal, meets legal and brand requirements, and operates smoothly across all channels. It brings together product strategy, partner management, and cross-functional coordination to deliver a compelling, compliant, and commercially successful multi-retailer gift card offering for the region.

Responsibilities:

• 1. Product Strategy & Portfolio Management

• Own the end-to-end product strategy for APAC multi-branded cards (HIM/HER/Kids/Teen, etc.).

• Continue to define portfolio positioning, target demographics, and commercial objectives for each card theme.

• Evaluate new card concepts based on category performance, retail gaps, and consumer insights.

• Conduct competitive analysis (local & global) to refine product design, pricing models, and promotional cadence.

• 2. Retailer Curation & Partner Management

• Select and manage the set of included retailers for each multi-branded card product-ensuring strong brand fit, balanced category mix, and commercial viability.

• Own the annual refresh cycle: add/remove retailers based on performance, contractual changes, and brand relevance.

• Collaborate with Partner Management to negotiate placement, branding use, and promotional participation from retailers.

• Oversee contract alignment, logo rights, artwork approvals, and retailer brand guidelines.

• 3. Product Packaging, Creative & Brand Compliance

• Lead creative development of card design, packaging, and merchandising assets across the aggregated card categories.

• Ensure all retailer logos, disclaimers, redemption rules, and trademark usage meet brand requirements.

• Localize packaging for APAC markets-legally required text, languages, expiry statements, and compliance notes.

• Coordinate seasonal or limited-edition designs for major events (Christmas, Mother's Day, Father's Day, Back to School)

• 4. Product Operations & Lifecycle Management

• Own SKU management across digital and physical channels, including pack size, denominations, expiry settings, and barcode changes.

• Maintain product change logs-artwork updates, retailer lineup adjustments, new denominations, or platform changes.

• Work with Inventory & Fulfillment teams on forecasting, print runs, replenishment, and avoiding stockouts.

Ensure operational readiness for new SKUs

• 5. Activation, Redemption & Technical Enablement

• Coordinate with Engineering/Platform teams to ensure all included retailers have correct redemption routing (POS, online, or hybrid).

• Validate settlement logic, redemption rules, and fraud thresholds for each retailer in the bundle.

• Manage the mapping tables that define which retailers are available on each multi-branded card.

• Support onboarding of new retailers: UAT, catalog configuration, payment flows, and integration testing.

• 6. Regulatory & Legal Compliance

• Ensure all card packaging and digital listings comply with APAC gift card laws (expiry rules, fees, consumer disclosures).

• Maintain retailer terms, cardholder T&Cs, and mandated consumer messaging.

• Coordinate with Legal to manage changes to store inclusion, redemption limitations, or disclaimers.

• Ensure consistent application of GST/VAT rules across all participating retailers.

• 7. Channel Enablement & Go-To-Market

• Support Retail Sales, E-commerce, and Corporate teams with ready-to-use product information, imagery, and retailer value propositions.

• Create channel-specific merchandising guidelines for the Aggregated cards product family.

• Enable corporate buyers with card catalog spec sheets, price tables, and promotional bundles.

• Coordinate with Marketing for campaigns featuring multi-branded cards, ensuring retailer approval.

• 8. Product Performance, Analytics & Optimisation

• Monitor card performance by theme (HIM/HER), channel, retailer mix, and seasonal cycles.

• Analyse redemption behavior and consumer usage patterns to inform retailer selection and card redesigns.

• Track KPIs such as: sell-through, GMV, redemption patterns, breakage, cost per card, and retail category contribution.

• Identify underperforming retailers and optimize the assortment to increase consumer appeal.

• 9. Risk, Fraud & Compliance Monitoring

• Ensure safeguards for multi-option redemption flows, including velocity checks, blacklisting, and suspicious activity review.

• Work with Fraud Operations to adjust risk rules based on retailer vulnerabilities.

• 10. Stakeholder Engagement & Cross-Functional Leadership

• Collaborate with internal teams:

• Partner Management (retailer agreements)

• Commercial/Retail Sales (placement & promotions)

• Operations & Fulfillment (inventory, pack-out, quality control)

• Finance (settlement rules, retailer fees, P&L impact)

• Legal/Compliance (packaging and T&Cs)

• Marketing (campaigns & branding)

• Engineering/Platform (redemption routing & configuration)

• Lead meetings on retailer updates, SKU changes, product launches, and quarterly roadmap reviews.

Qualifications:

• Product Management Expertise

• Retail & Category Understanding

• Commercial & Analytical Skills

• Stakeholder & Partner Management

• Project & Operational Execution

• Compliance & Regulatory Awareness

• Creativity & Brand Sensibility

• Technical & Integration Knowledge (light).

• Communication & Presentation Skills

• Problem-Solving & Adaptability

What does success look like in this role?

Success in this role is achieved when the multi-branded gift card portfolio (e.g., HIM/HER cards) delivers strong commercial performance, maintains flawless operational execution, and consistently meets retailer, legal, and consumer expectations.

The person in this role will be successful when they curate a compelling retailer mix that aligns with consumer demand, ensure all product packaging and brand elements are accurate and compliant, and deliver seamless product updates across markets with minimal issues.

They proactively manage relationships with retailers and internal teams, anticipate risks before they impact the business, and use data to optimize the portfolio and drive growth.

Ultimately, success is defined by increased sell-through, strong redemption experiences, high partner satisfaction, and the smooth introduction of new card themes or SKUs that resonate with APAC customers.