Are you looking to fill roles but you’re running low on applicants?
That’s a common problem that recruiters, especially in the case of high-volume recruitment, tend to have. Either that, or they hire too quickly, and end up with the wrong hire, leading to high employee turnover.
With candidate sourcing being the first step of hiring, it is essential that you maximise the exposure of your job posting. Here are the five easy steps every recruiter should explore to attract more job applicants:
1. Optimise Your Job Posting
First things first: how does your job description look?
Many job applicants search for roles using job-specific keywords or skills, so it’s imperative to include the job requirements and as much information as possible in your job posting. This ensures that your job posting will show up in their job search on job boards.
At the same time, include a salary range in your job posting. An assistant role could mean a salary of $1,500 a month, or $7,000 a month, so make sure that you clearly state what the salary range is, so that job applicants know what the expected pay is.
2. Post On More Job Boards
Another step to attract more job applicants: post on more free job boards.
Of course, we have to consider the amount of manpower needed to trawl through the internet to find the most popular job boards. You don’t want to post your job on an obscure job board that provides no results, but you also don’t want to post your job opening on an irrelevant job board. This doesn’t even include the amount of time needed to create an account on each of these job sites, as well as the actual pasting of the job description into the job board.
3. Social Media Recruitment
We’ve discussed using Facebook as a recruitment tool before, but social media in general remains an important method of recruitment that companies should consider.
The number of people using social media has skyrocketed in the last ten years, and you can now find job applicants across all age groups on platforms such as Twitter, Facebook, and Instagram.
If you promote your job openings on these platforms, you will be able to reach the job candidates who might not be actively looking, but are open to switching roles. Utilising the targeted feature of ads could also assist in finding relevant users on Facebook.
4. Use Google Advertisements
Another method that marketers have been successfully using for promotion: utilising Google Ads.
When you search for roles on Google, the search engine will use the keywords you input to narrow down the search results they provide. If you tag your job advertisement with those same keywords, your job ad will show up higher in Google Search. Considering that 60.5% of all users only look at the first five results on search engines, you can see the importance of ranking higher on Google.
5. Referral Recruitment
Lastly, one of the most underrated methods of sourcing for job applicants is the classic referral system. Job applicants are more likely to refer roles to friends when they know that the job board works, or when there’s a monetary benefit to referrals.
By choosing a job portal that employs a referral system, you’re more likely to be tapping into a larger base of job applicants, which will provide a wider group of potential candidates.
Did you know that GrabJobs can help you with all five of these steps? Try out our platform now and post your jobs for free!