Senior Product Marketing Manager

Sierra Wireless (NASDAQ: SWIR) (TSX: SW) is an IoT pioneer, empowering businesses and industries to transform and thrive in the connected economy. We are a growing organization with a clear vision for being the IoT partner of choice for wireless device-to-cloud solutions. Our values of Innovation, Execution and Trust are the guiding principles in everything we do. Sierra Wireless has over 1,400 employees globally and operates in North America, Europe and Asia. For more information, visit www.sierrawireless.com.


Our Commitment to Inclusion and Diversity

At Sierra Wireless diversity is valued and celebrated. We strive to foster an inclusive organization. As a proud equal opportunity employer, we welcome people of every race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status to grow their careers here.



Job Summary



We have an opportunity for a Senior Product Marketing Manager to join our Marketing team. This position can be located in our Richmond, BC headquarters or anywhere in the USA (remotely).



In this role, you will manage product/solutions marketing activities to grow services portfolio business: develop and drive customer-centric programs, create (write) engaging solutions and product content, collaborate with product management and sales enablement teams on deliverables for product launches across our Enterprise services portfolio.
Responsibilities



Product/Solutions Marketing

Develop marketing programs and plans to support new customer acquisition, cross-sell & upsell in target industries and market segments

Collaborate on developing buyer personas, use cases, value propositions, positioning and key messages

Create (write) engaging product and solutions content across the marketing funnel, to support programs and solutions/product focus areas

Work with product managers to maintain content and support for their product lines

Collaborate within and across broader marketing teams to drive marketing leads and pipeline



Product Launches

Manage product launches – schedule and associated deliverables, in collaboration with product management and sales enablement team members

Develop collateral and deliverables to support launches



Marketing Support

Competitive research

Field sales requests

Collaboration with Sales Enablement team

Reporting
Required Education, Experience & Competencies

Bachelor’s degree in Marketing, Communications or Engineering

5-8 years’ experience in marketing technology solutions

Experience in marketing (subscription-based) services, software and applications in a B2B environment, preferably on a global basis

Demonstrated ability to write customer-centric collateral about technology solutions and products

Experience developing creative assets to make complex technologies look simple

Excellent team player with the ability to lead and manage projects independently and work collaboratively to drive cross functionally with key stakeholders

Experience in integrated marketing programs and good understanding of best practices in support of product marketing strategies, demand generation, lead and pipeline creation

Experience with project management systems (JIRA, Basecamp, Trello) and agile marketing

Exceptional communicator – both written and verbal

Strong writing, editing and proofreading skills

Keen eye for detail

Superior organizational and project management skills, with the ability to work under tight timelines and manage multiple ongoing tasks
Desired Education, Experience & Competencies

Experience in the wireless/telecommunication industry

Pragmatic Marketing or other Product Marketing certification

Product Management experience valuable

Experience with Salesforce, Aha and Eloqua or other similar MarTech tools

Experience working with indirect channels
What We Offer

Our people are friendly, collaborative, and like to share their ideas and knowledge with one another. This creates an amazing environment where we learn from each other and innovate together.
Our Canadian benefits include paid vacation and sick days, extended health and dental insurance, vision care, life insurance, short-term and long-term disability, matching retirement savings program, and employee and family assistance programs.
Our Richmond headquarters offers a subsidized cafeteria, free parking, free shuttle service from Skytrain, a Wellness Program that includes an onsite fitness center, onsite fitness classes led by professional instructors, free healthy snacks each month, and wellness activities and challenges to keep our minds and bodies active. We also host various social and cultural events throughout the year where we come together to have fun and celebrate. Within our Global Inclusion and Diversity Program, our Employee Resource Groups provide opportunities for our people to support and champion Women in Tech, Pride at Sierra, and Mental Health Awareness.


If you like working with a successful team, are looking for competitive salary and benefits, and the opportunity to represent a recognized and innovative brand, we’d love to have you join our team!
How to Apply

Please submit your resume online through our careers website: www.iotstartswithus.com. If you are a job seeker with a disability and you need individualized support during the application or interview process, please leave us a note on your application form.
We thank you for your application and appreciate your interest in Sierra Wireless, however only shortlisted candidates will be contacted.

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