Product Marketing Manager- Vertical and Audience Marketing

Product Marketing Manager- Vertical and Audience Marketing

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About GTT
GTT is a leading networking and security as a service provider for multinational organizations, connecting people and machines to data and applications globally. We serve thousands of organizations, providing solutions like SASE, SD-WAN, security, internet, voice, and professional services. Our goal is to reduce IT burdens and solve networking and security challenges through our global Tier 1 network and GTT Envision platform. Visit www.gtt.net for more information.

Role Summary

We are seeking a dynamic Product Marketing Manager to join our Global Product Marketing Team. You will focus on enhancing our vertical expertise and driving targeted audience awareness and consideration. Collaborating with product management, sales, and marketing teams, you will develop and execute marketing plans that communicate our value propositions effectively. Responsibilities include creating positioning and marketing assets, sales collateral, thought leadership content, and driving awareness through events and external communications. A strategic mindset and understanding of market dynamics are essential.

Job Scope/Supervision

Reporting to the Director, Product Marketing, you will work with teams across Product, Sales, Learning & Development, Revenue Operations, and Marketing.

Duties and Responsibilities

1. Go-to-Market Strategy: Collaborate with teams for alignment on positioning and launch plans.
2. Market Research & Competitive Analysis: Analyze market data, customer needs, and competitors to differentiate GTT’s offerings.
3. Positioning & Messaging: Develop targeted assets and messaging based on industry sectors, personas, and research.
4. Sales Enablement: Create sales collateral, presentations, and web content; support sales training and tools.
5. Customer Insights: Gather feedback, refine customer personas, and ensure messaging consistency.
6. Performance Analysis: Monitor and optimize marketing performance using data insights.

Required Experience/Qualifications

• Bachelor’s degree in Marketing, Business, or related; MBA preferred
• 5+ years in product and vertical marketing, ideally in tech
• Successful product launch experience
• Strong analytical skills

Desirable Experience/Qualifications

• Excellent communication and presentation skills
• Team collaboration skills
• Proficiency in marketing tools and CRM systems

Additional Details

• Seniority level: Mid-Senior level
• Employment type: Full-time
• Job function: Marketing and Sales
• Industry: Telecommunications