Marketing Specialist.

icon building Company : Laura Canada
icon briefcase Job Type : Part-Time

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Job Description - Marketing Specialist.

Company Description

Join our team to achieve your full career potential! We are proactive, outside the box thinkers and doers who stop at nothing to make the iconic Laura and Melanie Lyne brands shine! Privately owned and based in Laval, Quebec, with a strong vision for innovation and optimizing the employee and client experiences, we continue to help generations of Canadian women to look and feel their best.

Job Description

As the Marketing Specialist, you will contribute to Laura’s success by supporting seasonal launch campaigns & initiatives from initial to final stages. You will also contribute to existing marketing programs, while assisting with the development of new initiatives aligned with company goals. The Marketing Specialist responsibilities encompass both the Laura and Melanie Lyne brands equally for all projects.

How will you support the team?

  • Develop in-store signage (real estate, new marketing etc.) and send the signage to the stores.
  • Liaise with the malls to determine opportunities and develop plans to support stores.
  • Organize and execute all activities and support collateral for Grand Opening Events, including sourcing suppliers for refreshments and entertainment, as deemed necessary.
  • Communicate with cross functional teams for all support required for both all real estate projects as well as for the Grand Opening Events.
  • Develop workback schedules for all Marketing Department projects.
  • Follow up with team members, cross functional teams, and vendors to ensure timelines are adhered to and tasks completed by due dates.
  • Provide stores with all support collateral and other necessary tools to support individual store initiatives.
  • Coordinate with the stores any sample requests from stylists and influencers.
  • Develop creative briefs for all projects coordinated by the incumbent.
  • Stay up to date with market trends and best practices in the industry.
  • Assist in quarterly planning, as required.
  • Qualifications

    The people who thrive with us have:

  • Minimum 3 years’ experience in marketing
  • Fashion/retail marketing experience is an asset.
  • Ability to work well both within a team and independently.
  • Strong project management and organizational skills
  • Strong time management skills
  • Excellent skills in MS Office (Word, Excel, PowerPoint)
  • Strong interpersonal skills
  • Proficiency in French and English (written and spoke to efficiently communicate with internal and external partners)
  • Don't miss this opportunity to join an exceptional team!

    Additional Information

    Laura Canada is a family-owned retailer housing two iconic women’s fashion apparel brands, Laura and Melanie Lyne. Based in Laval, Quebec, we design, produce, market and sell our fashion collections across Canada. We proudly employ over 2,000 dedicated team members and operate more than 140 retail store locations as well as operating and We attribute our success to the unwavering commitment of our teams to delivering outstanding customer experiences while embodying our shared values of integrity, respect, teamwork, performance, and passion. We believe that delivering an outstanding customer experience is driven by our commitment to an outstanding employee experience.


    We are committed to helping you reach your full potential., Room to GrowAt Laura Canada, training & professional development are a top priority. We invest in our employees by offering a wide range of training programs–from IT to language training. We prioritize helping you achieve your professional goals by helping you build your strengths & develop your talents through coaching. We are dedicated to keeping our employees engaged by offering internal advancement opportunities., An Inspiring WorkplaceIt’s no secret that a friendly & positive work environment is crucial for well-being and a happy sense of belonging. Regular team building activities & lunches, a Halloween celebration, and an annual summer picnic are some of the many events organized to promote a passionate, creative & diverse company culture., Work-Life BalanceWe believe that a healthy work-life balance is the key to success, which is why your quality of life is our first priority. Recharge your batteries with paid vacation time & floater days. Enjoy our summer hours (half-day Fridays), and get to leave an hour early on Fridays the rest of the year. You even have the option of taking a leave of absence if you ever need to. We make your life simpler by offering free parking, discounted dry cleaning pick-up and seasonal tire change services at our head office., RecognitionHard work & dedication never goes unnoticed. Every employee enjoys a 50% off discount card valid on all Laura & Melanie Lyne styles. Benefit from our employee referral program, offering a significant monetary reward for the right candidate. Every month, a sizable gift card is awarded to an employee nominated by their peers–a person who has shown an admirable display of teamwork. We also offer a gift to celebrate employees who reach an important career milestone., Health & Well-BeingWe encourage you to take care of yourself–both mentally & physically–because when you feel well, you do well. We offer group insurance for your medical & dental needs; RRSP contributions so you can plan for the future; paid sick days for when you’re feeling under the weather; and a discounted gym membership at Goodlife Fitness (Énergie Cardio) to maintain a healthy body & mind.,
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