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APJ & India Content Marketing Manager

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Full Time

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Job Description

Since 1992, Ciena has been driven by a relentless pursuit of network innovation. We believe in a network that grows smarter, more agile, and more responsive every day. This means that when you digitally interact in your world - picking up the phone, streaming video, texting a friend or loved one – your interactions are being enabled by Ciena technologies. Ciena makes your social / entertainment / business existence REAL.

Your Role

This role reports to the Senior Director Marketing for APJ and India but works very closely with all marketing leaders within the region.

The Content Marketing Manager will work closely with the Ciena APJ and India field and regional marketers to create content for multi-market, market-specific and account-specific campaigns. This will include anchor content creation as well as advertising and email copywriting.

A key capability of the role will be taking briefs from field marketing and relevant functions, finding existing Ciena messaging on the topic and customizing it to market needs. The content will need to be relevant to market trends, align with Ciena strategy and be engaging and wrapped with good story telling capability.

Your Responsibilities

Writing and editing:

  • Copywrite, or supervise copywriting of freelancers/agencies, for campaigns in region as delegated by field marketers and regional program manager
  • Includes communicating with subject matter experts and authors to gather relevant insights and drive author approval
  • Common writing tasks include blogs, video scripts, infographic text, landing page copy, ad banner copy, social media ad form fills, email copy
  • Video management:

  • Drive video execution with internal stakeholders and external creative resources, where relevant for location and language
  • Cover scripting and creative direction, including on site for shoots where possible
  • Strategy and advice:

  • Strategy and execution of editorial calendars covering multiple pieces of content
  • Advise content strategy and share best content practices during annual and campaign planning
  • Content quality control:

  • Serve as primary brand and content quality guardian in region
  • Coordinate with corporate comms and brand teams where relevant
  • Strive for expertise in writing, managing, and creating visuals, as well as content marketing trends in region
  • Manage translation of content as required
  • Industry skills:

  • Build an understanding of the wider APJ and India market around customer applications and the associated unique uses and needs for Ciena solutions to ensure appropriate content customization
  • Applicable vertical segment coverage for this position includes service provider, data center, ICPs, utilities, public sector, financial services.

  • Minimum Qualifications

  • Bachelor’s degree required
  • 3 – 5 years’ experience in job duties of content marketing, journalism, public relations, or related fields
  • Excellent written and oral communication skills
  • Exposure to the IT and telecommunications sector strongly preferred
  • Experience collaborating with colleagues in a diverse set of levels, functions and geographies preferred

  • Preferred Qualifications

  • The ability to understand the benefits of Ciena’s solutions and phrase these in terms of their value to service providers, solution providers and end customers
  • English-fluent technology journalistic writing ability, either through experience in media or in writing for it, such as in public relations or blogging
  • Experience creating or managing visual content, such as graphic design and video production
  • Comfortable working with several internal clients simultaneously in a team distributed across Asia Pacific and North America 
  • Experience adhering to brand guidelines and driving content through approvals within a multinational organization
  • Self-motivated with strong interpersonal, verbal, presentation, project and time management skills
  • Self-motivated to enthusiastically cover responsibilities proactively rather than wait for actions
  • #LI-SM

    About Ciena
    Ciena is a network strategy and technology company with a passion to provide an experience, to you and our customers that is as rewarding as the outcome. We attract the best and brightest– those with outstanding talent, motivation, and the right attitude to contribute to our success. Our culture balances our openness and informality with professionalism and trust and is built on the foundation of our core values: Customer First, Integrity, Velocity, Innovation, and Outstanding People. 

    Ciena enables everyone to have a voice and a network that supports them while on the journey to discovering their passion and purpose. We trust each individual to do what they can to reach their full potential and make an impact on the business, whenever, wherever they are in the world. With Ciena’s highly innovative, forward-thinking business practices, we reward people for pushing the boundaries. Unlock your potential at Ciena!

    Being You @ Ciena
    As part of our commitment to diversity and inclusion, we want to foster an environment that values and respects all individual’s strengths, perspectives, ideas, and ability to meet the needs of our customers globally. Ciena values the diversity of its workforce and respects its employees as individuals, regardless of race, ethnicity, religion, gender, age, national origin, disability, sexual orientation, veteran or marital status or any other category protected by applicable law. We do not tolerate any form of discrimination.

    Ciena is also committed to compliance with all fair employment practices regarding citizenship and immigration status. 

    If contacted in relation to a job opportunity, you should advise Ciena in a timely fashion of the specific accommodation measures required for you to be assessed in a fair and equitable manner. 

     Location: Hong Kong Hong Kong Island.  How to get there?

     Location: Hong Kong Hong Kong Island.

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