Manager, Marketing & Communications

 
Help develop strategic marketing plan together with the team head, to ensure marketing strategy is aligned with business goals
 
Implement impactful marketing campaigns through all means of advertising (marketing automation, SEO/SEM, above-the-line, below-the-line), events, media relations, email campaigns for intermediary sales and Pension business
 
Establish and maintain positive relationships with internal business partners across marketing, product, sales, compliance and operations
 
Plan and coordinate visitor calendar for portfolio managers’ visit to Asia and drive the marketing vision for events
 
Be strategic and proactively manage the content on HK Pension website together with product marketing. Ensure the content posted to website is correct
 
Own and lead digital marketing initiatives for website improvement, enhance email campaigns, advertising, as needed
 
Drive data capture and interpret analytics to improve campaign efficacy
 
 
Work Experience / Knowledge: 
 
 
6 – 8 years of working experience in marketing at asset management/ finance industry, including above-the-line, below-the-line, online, events and media relations. 
 
Knowledge of investment products required.Help develop strategic marketing plan together with the team head, to ensure marketing strategy is aligned with business goals
 
 
Specialized skills:  
 
 
Excellent verbal and written communication skills in both English and Chinese (Cantonese and Mandarin)
 
Demonstrated track record in B2B marketing within financial services- insurance, pension, banking, asset management, etc.
 
Ability to work well in a team environment, as well as to handle multiple concurrent assignments, work independently, and assume personal responsibility for deliverables
 
Ability to effectively manage new projects, existing maintenance, shifting priorities, and multiple tasks
 
Adept at stakeholder engagement, consensus-building, and conflict resolution
 
Experience leveraging a broad range of Marketing Technologies such as CMS and Experience platforms such as Adobe, Marketing Automation Platforms and Analytics Platforms.
 
Experience in digital and social media marketing preferred
 
Proven experience in understanding the connectivity of marketing activities to a CRM system and the implications on marketing strategy
 
Ability to adhere to deadlines while managing multiple projects
 
Experience in HK pension marketing and/or marketing in asset management preferred
 
Ability to concentrate and pay close attention to details
 
Self-directed and well organized; able to work with minimal supervision
 
Advanced computer skills including MS Word, Excel, and PowerPoint
 
 
Formal Education:
 
 
Bachelor’s degree required
 

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