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Retail Marketing Manager

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Job Description - Retail Marketing Manager

Key Responsibilities1. Lafit StoresPlan and execute the establishment of exclusive Lafit Lighting stores across India, from execution to launch.Oversee project timelines, budgets, and quality to ensure successful completion.Coordinate with internal teams and external vendors for store setup and branding requirements.2. Retail BrandingManage the implementation of retail branding collaterals as per approved agency creatives.Ensure timely delivery and proper placement of collaterals in retail outlets to maintain a consistent brand presence.Conduct quality checks and provide feedback to vendors for improvements.3. Events & ShowsConceptualize and execute branded events such as dealer meets, electrician meets, and other engagement activities.Handle logistics for exhibitions and trade shows, including booth setup, promotional materials, and on-site coordination.Liaise with external vendors to ensure timely and high-quality execution of all event-related assets.4. Partner EngagementCollaborate with the sales team to design distributor policies, seasonal schemes, and promotional offers.Build and maintain strong relationships with dealers and distributors by providing regular updates on product launches, offers, and marketing collaterals.Gather feedback from partners to refine strategies and improve market impact.Qualifications* Bachelor’s degree in Marketing, Business Administration, or a related field.* 5+ years of experience in retail marketing, project management, or event coordination, preferably in the lighting industry* Proven ability to manage multiple projects simultaneously and deliver within deadlines.* Strong interpersonal and communication skills for coordinating with diverse teams and external vendors.* Knowledge of the lighting industry or retail sector is a plus.Skills RequiredProject ManagementVendor ManagementRetail Branding ExecutionEvent Planning & CoordinationRelationship BuildingAttention to DetailAnalytical Thinking
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