Social Media Graphic Designer

Responsibilities:

● Graphic Design Creation:
○ Design visually striking graphics, illustrations, and layouts for social media posts, ads, and campaigns.
○ Ensure all design elements align with brand guidelines and messaging strategies.
○ Collaborate with copywriters and marketing team members to brainstorm creative concepts.
● Content Development:
○ Develop engaging multimedia content (such as videos, GIFs, infographics) for various social media platforms.
○ Adapt designs for different formats and optimize them for maximum impact and usability.
● Collaboration and Communication:
○ Work closely with the social media team to align visual design with overall content strategy and campaign goals.
○ Communicate effectively with stakeholders to understand project requirements and expectations.
Skills and qualifications:
● Bachelor's degree in Graphic Design, Visual Arts, or related field.
● Proven experience (2+ years) in graphic design for social media, preferably in an agency or digital marketing environment.
● Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and other graphic design tools.
● Strong understanding of typography, colour theory, and layout principles.
● Experience with motion graphics and video editing software is a plus.
● Knowledge of current trends in social media design and digital marketing.
● Excellent communication skills and ability to present and defend creative ideas.
● Ability to manage multiple projects and deadlines simultaneously.
● A portfolio that demonstrates creative thinking and proficiency in graphic design for social
media.
Desired Traits & Competencies:
● Creativity and innovation – consistently delivers fresh ideas and designs that captivate audiences.
● Attention to detail – does not let important details slip through the cracks or derail a project
● Efficiency – able to produce significant output with minimal wasted effort
● Proactivity – acts without being told what to do and brings new ideas to the company
● Intelligence – learns quickly and demonstrates an ability to quickly and proficiently understand and absorb new information
● Flexibility/adaptability – adjust quickly to changing priorities and conditions and copes effectively with complexity and change
● Enthusiasm – Exhibits passion and excitement over work and has a can-do attitude
● Communication – Speaks and writes clearly and articulately without being overly verbose or talkative. Maintains this standard in all forms of written communication, including email.
● Teamwork – reaches out to all peers and cooperates with supervisors to establish an overall collaborative working relationship
● Organisation & planning – plans, organises and creates in an efficient, productive manner. Focuses on key priorities.
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Pattern is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.