Brand Marketing Strategist

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Deskripsi Pekerjaan - Brand Marketing Strategist

About Cove: Cove is the new way to rent your home! Aligned with our mission, we're a co-living start-up making it easier and more affordable for young people to rent in flatshares in which they can call it home. We provide our tenants with stylishly furnished properties, in the most awesome locations in Singapore and Indonesia. We make the whole rental process seamless from end to end. Two of the many perks you get at Cove is that our contract terms are flexible like our tenant's lives and our rental prices include everything from utilities and wifi and weekly cleaning. The most exciting part is our tenants get matched with great flatmates and also have access to our community events around the city. Check us out for more detailed information at

At Cove we go beyond to satisfy our customers where we also make efforts to have interactions with them in order to create millions of better homes. To achieve this, we are committed to always try to find new ways to improve our customer service as well as placing ourselves in their shoes to improve their experience with Cove. We encourage every individual to proactively suggest creative ways to find solutions when faced with problems and engage with other team members to influence each other to make things happen.

Job Title: Brand Marketing Strategist

Job Type: Full-time

Reports To: Marketing Manager

Main Responsibilities:

  • Work closely with the Marketing Manager to formulate and execute comprehensive strategies and campaigns across owned-media channels, offline events, and marketing partnerships to drive the most effective and efficient performance results.
  • Collaborate within a dynamic environment across cross-functional teams, including creative marketing, marketing communication, and the social media team to maintain brand consistency.
  • Lead Cove's property onboarding process for marketing purposes, including but not limited to conducting property due diligence, collaborating with external and internal parties for property photoshoot sessions, managing the property's image assets, detailing building facilities and room typology, and crafting page descriptions for the launch of the property page on the website.
  • Drive impactful brand awareness and engagement through innovative content, collaborating with cross-departmental teams on concept development, project delegation and liaison, and performance optimization across all marketing placements towards external marketing partnership activities.
  • Contribute to below-the-line marketing activities, ensuring the ideal customer journey and brand message across newsletters, online review platforms, and offline promotional tools.
  • Conduct marketing surveys to assist the team define customer insights for meaningful comprehension for marketing purposes.
  • Conduct marketing performance report to bringing comprehensive insights, best practices, and actionable items.

Experience and Qualifications Required:

  • Bachelor's degree from all majors. Preferably more than 2 years experience in Brand, Marketing, and/or Communications related in hotel, real estate, and/or start-up company
  • Proven experience as a Brand Marketing Strategist, preferably in the hospitality or lifestyle industry
  • Excellent communication and interpersonal skills
  • Creative thinking and problem-solving abilities
  • Familiarity with analytic platforms
  • Proactive and a fast learner with the ability to adapt quickly to changes while working independently
  • Strong brand storytelling, content and copy writing skill and/or experience
  • Good sense of visual designs
  • Outstanding analytical with strong sense of ownership in project management, along with an ability to collaborate cross-functionally in a fast-paced environment with multi-tasking excellence
  • Strong understanding of customer journey and digital & offline marketing platforms
  • Native in Bahasa Indonesia; Fluent in English both verbal and written

What's in it for You: Working for Cove gives you a great deal of opportunities to learn in an exciting young startup incubated through Antler. Co ( and you'll be working directly with the three co-founders: Sophie, Luca, and Guillaume, where you'll also get to experience first-hand what it takes to get a new high-growth business off the ground. In your role, you'll have the opportunity to hit the ground running and take ownership from day one. Everything you do matters and will add up to make an impact on the team so we will always appreciate the diverse ideas and inputs from everyone. We embrace your development in your journey with us. The team is fast-paced, hard-working, and expects results but we also highly value our employee engagement and are committed to a human and empathetic environment with plenty of fun thrown in.

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