PR and Marcom Manager

Company Description


Anantara Uluwatu Bali Resort is an extraordinary cliffside sanctuary, boasting ingenious design and rugged natural beauty on secluded southern coast.

Cascading down bedrock, truly spacious ocean view suites, pool villas and duplex penthouses are replete with private outdoor Jacuzzis, and unique blends of innovation and indulgence.

Savour year-round warm weather and priceless Indian Ocean views off cliff’s edge at our infinity pool. Take advantage of private elevator access from the resort to Impossible Beach, a surfer’s paradise renowned for incredible breaks.


Job Description


Provide strategic Marketing and Communications direction for MHG and all related brands.



Management of the Marketing Communications corporate function
Oversee the marketing communications activities which support the business activities.
Management of the head office marketing communications and graphics teams
Responsible for the corporate design and production of marketing collaterals to meet business needs.



Brand Identity
Develop and deliver the ongoing refinement of the brand identity guidelines.
Provide strategic direction to the marketing communications and operations team on the development and implementations of new templates, guidelines, tools and brand concepts / differentiators.
Lead brand work to further enhance relevant brand DNA’s and visual identities.
Regularly conduct brand training for corporate and hotel teams (on-boarding and on-demand)



Brand Marketing
Development of brand messaging via advertising, collateral, tradeshows etc for hotel and regional sales teams, the development, human resources and other corporate teams, and in-hotel brand messaging (in room videos, brand brochure etc). This includes offline and online media strategy and planning.
Develop and implement brand campaigns to support business objectives.



Annual Marketing Promotional Plan
Strategic development of an integrated marketing promotional plan (per brand, and MHG) to drive awareness of MHG and its brands, and deliver hotel revenues.
Work closely with other Commercial Operations areas to execute this plan across various channels



Tactical Marketing
Implement relevant branded consumer offers, targeted at past or potential guests, in order to drive revenues to the hotels.
Leverage partner and online opportunities to promote tactical messages.



Online Marketing (CRM and Online Content)
Provide strategic direction on all elements of the CRM platform, including the core marketing messages, stay related communications, template design and execution of the promotional calendar.
Identify future required developments for the CRM platform, and work with supplier to facilitate.
Oversee online content development and direction for all brand websites, taking into account relevant brand and promotional messages.
Provide guidance to area and hotel teams on content and visual direction for property sites.
Oversee the management of the eGift Certificate platform, ensuring activities are developed to drive revenues, and conduct relevant training for corporate and property teams.
Develop and oversee the implementation of website review processes for hotel sites.



Relationship Management
Identify and manage relationships with relevant external agencies, as well as internal departments.
Supervision of any work completed by third party agencies to ensure creative executive fits within brand guidelines and messaging.



Project Management
Lead relevant brand and marketing projects, taking full ownership of strategic direction and project elements.



Hotel Marketing
Input into pre-opening hotel plans and budgets.
Oversee corporate and brand collateral materials developed by team members.
Provide guidance to hotels on marketing collaterals and execution of hotel promotions etc.
Provide support, guidance and input on property photo and video shoots to ensure they are in accordance with brand guidelines, and assist with the brand approval of final assest.



General
Maintain workflow within department.
Provide regular campaign analysis and reporting for all key marketing communication activities.
Be aware of changing trends within the industry and provide recommendations to react and / or counteract these changes.
Ensure all core brand documents, guidelines, templates and images are centrally available for inter-departmental and hotel use.


Qualifications

Experience identifying, directing and managing relationships with creative and external agencies.
Ability to set the strategic direction for brand and marketing communications activities across multiple brands, with clear tactics and measurements to achieve business objectives.
Experience in planning and managing departmental budgets.
In-depth ability of analytical skills, strategic thinking, strong communication and presentation skills.
Exceptional communication skills and command of the English language (verbal and written).
Advanced computer literacy and detailed knowledge of Microsoft Office; experience in using CMS and CRM systems; Knowledge of design principles.
Be self-motivated leader, able to work and adapt under pressure with minimal direct supervision.
Be able to travel as required.


Additional Information


5-2 working day scheme

Private medical insurance

BPJS Health and Manpower

Religious Allowance

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