Regional Digital & Consumer Relations Manager

Purpose
We at RB Hygiene are on a constant lookout for great talent that who wants to join us on this purpose-driven journey. Through our brands such as Vanish, Harpic, Shieldtox, Airwick and Lysol, we aim to deliver on our Purpose to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world.

Job Advert
Want to put customers at the heart of our business? As Regional Digital & Consumer Relations Manager with RB, you’ll have the freedom to find new ways to engage our customers, putting them front and centre of everything we do.



Regional Digital & Consumer Relations Manager
Petaling Jaya, Selangor
Competitive Salary & excellent benefits package



Leading a major market, you’ll drive growth by developing insights and deepening our consumer engagement experience. You’ll:
Segment, analyse and model mobile, online and social CRM data
Lead projects and offer objective views of our leading brands, recommending new approaches
Support regional and brand teams to understand the consumer journey
Provide insights that support brand strategy, communications, new product and business development opportunities.




You’ll succeed because…
…you’re highly analytical, able to generate insights into consumers digital behaviour and trends. You:
Have experience in CRM, eCommerce and customer data in a complex environment
Have business sense and use data to make informed decisions and recommendations
Are technically proficient with SQL, Java, Python and able to present data visually using BI tools
Excel in a fast-paced, entrepreneurial environment.




You’ll love it because…
…you’ll have the freedom to make a difference. You’ll put your own ideas into practice. The products you help us get out there will allow people to live healthier lives and have happier homes. And our dynamic, ownership-driven culture will bring the very best out of you, every day.

Principle Objective of Position
PRINCIPAL OBJECTIVES OF POSITION

Responsible for Strategy, Planning and implementation of CRM and Digital initiatives across brands to grow lifetime value. This includes the entire consumer journey, from acquisition to retention and engagement.
 o Strategies to deliver distinct upper and lower funnel KPIs.

 o Drive monetization of acquired consumers by building a scalable path to purchase vis Ecommerce.

 o Initiatives include email marketing, affiliate marketing, SMS campaign, social listening, etc.

Help drive digital transformation across brands, test and learn across new tools to drive brand awareness and sales.
Work with regional and global teams to ensure best in class practices are implemented effectively.

Major Duties & Responsibilities
Develops and communicate a vision and strategy for the CRM function.
Building and operating the requisite infrastructure to meet annual acquisition, retention, loyalty and other KPIs.
Managing the resources (human and financial, internal and external) and relationships dedicated to the achievement of the agreed strategic goals for the CRM function.
Understanding overall RB brand objectives and translating them into creative and strategic CRM initiatives.
Leading in the development and execution of CRM programs, integrating people, process and technology, affecting different cross-functional teams (Trade, Medical and Brand).
Identifying, tracking and analysing consumer data and insights, recommending opportunities at strategic and tactical levels to improve competitiveness.
Drive Word of mouth Advocacy.
Oversee and manage RB Call Centre by providing direction, supervision and guidance to Consumer Care team to ensure smooth daily operations and drive performance to achieve set key performance indicators (KPI) goals.

Digital Marketing
Drive and implement Digital Initiatives for all franchise keeping in mind Global guidelines. Digital Initiatives include website strategy and design, social media, mobile, Search Engine Marketing, Search Engine Optimization, etc.
Plan, develop and execute marketing strategies and campaigns across all digital consumer touch points to achieve key business objectives.
Managing the resources (human and financial, internal and external) and relationships dedicated to the achievement of the agreed strategic goals for Digital.
Ensuring all RB Brands messaging and key visuals is reflected consistently across all Digital initiatives.
Partner with Regional Marketing for CRM and Digital to ensure strategic alignment with Global guidelines and objectives and on-time delivery of digital initiatives.
Lead ongoing management of digital initiatives including website, social media, mobile, Search Engine Marketing, Search Engine Optimization, etc. and ensuring set KPIs are met and reviewed for
optimization.

Qualifications, Skills & Experience
Degree in any discipline. Degree holders of Communication, Marketing or related fields with working experience will be advantageous.
Experience with focus on building consumer retention programs.
Leadership of cross-functional teams and independently managing projects from conception to completion.
Good communications skills.
Must possess a determined to succeed personality and an analytical mind to be proactive and to be a risk taker.
Highly motivated, resourceful, creative and independent.

Equality
In Return RB offer very competitive salaries with excellent benefits and the chance to progress your career within a truly global organisation.

RB is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, disability status, protected veteran status, or any other basis protected by appropriate law. All hiring decisions are made based on merit, competence and business need.

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