Position Title

Assistant Manager, Digital Operations

Report To

Manager, CRM & Digital Operations

Position Summary

This role is responsible for advancing Malaysia Airlines' digital growth agenda by managing and optimizing day-to-day operations across web and mobile platforms to ensure seamless customer experience, operational stability, and strong revenue performance. This position drives commercial success by coordinating cross-functional initiatives, implementing personalization strategies, executing high-impact campaigns, and overseeing mobile marketing operations. By balancing technical stability with a focus on digital customer experience, this position plays a critical role in enhancing the airline’s digital presence and delivering consistent, high-performing outcomes across all global digital channels.

Key Accountability

Digital Operations Management

• Oversee day-to-day digital operations for website and mobile app platforms to ensure smooth execution, platform stability, and optimal customer experience.


• Coordinate digital releases, enhancements, issue resolution, and operational support activities across platforms.


• Coordinate with relevant stakeholders to ensure smooth execution of mobile engagement initiatives and app promotional activities.


• Monitor operational performance and identify opportunities for process improvements and workflow optimization.

Personalization and Revenue Optimization

• Support the ideation, implementation, and execution of personalization and optimization initiatives using platforms such as Adobe Target or equivalent tools.


• Collaborate with business, analytics, and marketing teams to identify opportunities to improve customer engagement, conversion, and revenue performance.


• Track and support initiatives tied to digital commercial KPIs and revenue growth objectives.

Campaign and Content Operations

• Support the operational execution of digital campaigns, promotional activities, landing pages, and content updates across digital platforms.


• Ensure quality assurance, accuracy, and timely deployment of digital assets and campaigns.


• Coordinate with stakeholders to support campaign readiness and operational alignment.

Qualification & Working Experience

• Bachelor of Marketing, Business Administration, Information Technology, Digital Media, Communications etc. with 4-6 years’ experience.


• At least 4-6 years of working experience in Digital Marketing or a relevant field

Area of Experience

• Excellent understanding of digital marketing concepts and best practices.


• Basic understanding of front-end web technologies such as HTML, CSS, and JavaScript is an advantage.


• A background in web development or technical implementation will be an added advantage.


• Prior experience utilizing CMS tools (e.g., Adobe Experience Manager) and personalization platforms (e.g., Adobe Target) is an added advantage.

Personality Traits

• Analytical and data-driven mindset with strong attention to detail.


• Strong sense of ownership and accountability.


• Effective communicator—able to present performance insights clearly to stakeholders of varying technical levels.


• Proactive and adaptable in a fast-paced, high-stakes environment.


• Knowledge of digital attribution and A/B testing principles.


• Proficiency in Excel and Adobe Analytics for performance tracking and reporting.