Director, Marketing Communications

Syarikat : Hatch Asia

Jenis Pekerjaan : Sepenuh Masa

Null, Null

Bilangan Pemohon

000+

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Penerangan Pekerjaan - Director, Marketing Communications

The Challenges

Strategic Marketing Communications : Develop and implement a strategic marketing communications plan that align with the organization’s goals and objectives, ensuring consistent messaging across all channels

Content Creation : Oversee the creation of compelling content, including website copy, blog posts, social media content, thought leadership whitepapers and other collateral to drive engagement and increase brand visibility.

Customer Segmentation : Conduct market research and customer analysis to identify key customer segments, their needs and preferences. Utilize this information to develop targeted marketing campaigns and personalized communication strategies.

Marketing Effectiveness : Define key performance indicators to measure the effectiveness of marketing initiatives. Analyze data and provide insights to optimize marketing strategies, improve customer acquisition, retention and conversion rates.

PR Strategy : Craft a future-proof PR strategy to enhance the organization’s brand reputation and maintain positive relationships with media, industry influencers and other relevant stakeholders.

Brand Management & Media Relations : Ensure consistent brand messaging and visual identity across all communication channels. Develop brand guidelines and monitor adherence to maintain a strong and recognizable brand presence. Manage media relations activities, including press releases, media interviews and monitoring. Cultivate relationships with relevant journalists and media houses to secure positive media coverage and enhance brand visibility.

What It Takes

Professional Experience : Extensive experience in marketing communications and public relations, preferably within technology and the fintech space.

Strategic Vision : Proven track record in developing and implementing strategic marketing communications plans that align with business objectives and drive brand awareness and customer engagement.

Content Creation : Strong writing and editing skills, with the ability to craft compelling and engaging content across various platforms and formats.

Customer-Centric Mindset : Deep understanding of customer segmentation, customer journey mapping and the ability to develop personalized marketing strategies to effectively target and engage specific customer segments.

Public Relations Expertise : Demonstrated experience in developing and executing successful PR strategies, crisis communications and media activities .

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Director, Marketing Communications

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