Senior Executive – Public Relations, Creative Design & Marketing Communications

KeyResponsibilities:

1. StrategicPlanning:

• Develop andimplement PR and marketing strategies that align with businessgoals.
• Manage the department's annual budgetand resources with the Group Head ofDepartment.

2. MediaRelations:

• Build and maintainrelationships with journalists, editors, influencers, and mediaprofessionals.
• Coordinate press releases, mediapitches, and press kits. 

3)Content Creation:

• Lead the creation ofhigh-quality content for various platforms, ensuring alignment withbrand guidelines.

4) MarketingCampaigns:

• Plan and execute integratedmarketing campaigns with the marketingteam.
• Monitor and analyze campaign performanceto maximize ROI.
• Utilize marketing tools tostreamline workflows.

5) CrisisCommunication:

• Develop and maintaincrisis communication plans for timely responses to PRissues.
• Coordinate internal communicationduring crises and handle user queries andcomplaints. 

6) BrandManagement:

• Ensure consistent brandmessaging across all channels.
• Collaborate withthe creative team to develop brandingmaterials. 

7) EventCoordination:

• Plan and manage companyevents and industry participation.
• Representthe company at events and engage withstakeholders.

8) StakeholderCommunication:

• Coordinate withinternal teams to ensure cohesivecommunication.
• Develop internal communicationmaterials, like newsletters andannouncements.

9) Analytics andReporting:

• Track and analyze PR andmarketing efforts.
• Prepare regular performancereports for management.

9) VendorManagement:

• Liaise with governmentagencies, local authorities, media, and other relevantparties.
• Manage relationships with externalvendors to ensure qualitydeliverables.

10) OtherDuties:

• To comply with QualityManagement, Environmental Management, and Occupational Health& Safety procedures.
• Stay informedabout industry trends and bestpractices.
• Manage social media platforms (FB,IG, Twitter, TikTok) and respond to usercomplaints.
• Perform additional tasks asdirected by the Group Head of Department andManagement.

Requirements:

• Bachelor'sdegree in Public Relations, Communications, Marketing, Journalism,or a related field. Advanced degrees or relevant certifications area plus.
• A minimum of 5 years of experience inpublic relations, marketing communications, or a relatedfield.
• Demonstrated success in developing andimplementing PR and marketing communicationstrategies.
• Exceptional written and verbalcommunication skills, with experience crafting compelling andengaging content.
• Strong project managementskills, with the ability to manage multiple tasks, deadlines, andstakeholders.
• Experience in crisiscommunication and media relations, with a proven ability tonavigate challenging situations.
• Proficiencywith digital marketing tools, social media platforms, and contentmanagement systems.
• Ability to workcollaboratively with cross-functional teams and manage externalpartnerships effectively.
• Experience with eventplanning, coordination, and execution.
• A strongnetwork of media contacts is desirable.
• Abilityto work effectively in a fast-paced environment, manage multipleprojects simultaneously, and meet tightdeadlines.
• Experience with analytics tools(e.g., Google Analytics, Facebook Insights) to track and analyzecampaignperformance.

AdditionalRequirements: 

• Portfolioshowcasing previous creative designs, marketing communicationcampaigns and writing samples of pressreleases. 
• Strong organizational andproject management skills. 
• Flexibleand adaptable with a proactive attitude towards learning andself-development. 
• Ability to workindependently as well as collaborate effectively within a teamenvironment.