From Arthur Guinness to Johnnie Walker, our business was founded on people of outstanding character, and in 250 years, that has not changed. We’re the world’s leading premium alcohol company. Our brands are industry icons including Johnnie Walker, Baileys, Smirnoff, Ketel One vodkas, Captain Morgan, Don Julio, Tanqueray and Guinness. Our success is thanks to the strength of our people, in every role. That's why we trust them with our legacy and why we reward them with the career-defining opportunities that they deserve.
Step-changing consumer and customer activation through data-driven precision marketing has been identified as key to fuel growth at Diageo. To do so, a company-wide and lasting transformation is being ignited, encompassing new synchronized omni-channel and data-driven approaches. This transformation involves consumer and customer activation strategy, activity design and execution, tracking and optimization, performance measurement and understanding, building new ways of working.
Your role
An outstanding opportunity for anyone with a real passion and flair for data-driven media strategy and implementation. This role is about understanding our business challenges and have a consumer focus to get the best media strategy and planning in for our markets. You will lead all aspects of both online and offline media for some of our brands, while also connecting all these with a full-funnel approach with other areas and channels of the business (E-commerce, Commercial, Customer Marketing, etc.).
You will be part of a team leading Diageo’s annual connections planning process in Northern Europe in close collaboration with key internal partners and external agency partners. We strive to build extraordinary media plans, across all touchpoints and channels, that consistently deliver category and brand growth.
Part of our team’s mission is to future-proof our organisation and create a differentiated advantage for Diageo by responding to changing consumer, media and market landscapes in an agile and impactful way.
Act as a multifaceted media expert who takes care of delivering world class data-driven media strategies and plans for our brands
Influence and build capability in order to drive effective media strategy that delivers category and brand growth
Ensure all media plans for our brands across the portfolio uphold our global media standards
Ensure appropriate use of data and insight to predict trends and campaign impact
Drive a performance marketing approach and culture when it comes to media optimisation with a consistent record in this. You will identify new opportunities to improve our digital program's efficiency and run test & learn programs
Media leadership: ability to influence media decisions at all levels internally and externally with maturity to maximise impact
Understand the recruitment/re-recruitment – both from a shopper and consumer perspective
Ability to see, find and trigger associated memories in a buying context, all resulting in success at the point of purchase
Identify the emerging technology trends, to spot new ways to connect to consumers (in particular within the digital and mobile space)
Be a passionate media expert with great knowledge on the media landscape, data, measurement, and conversion
You are constantly curious about consumers, with a deep understanding of consumer behaviour across all media channels
A strong teammate who enjoys working collaboratively in a fast-paced team environment.
7+ years of experience in full funnel media strategy, planning and budget setting in an e-comm business is essential
Confident tech savvy across all digital channels and platforms (social, display, video, PPC, etc) understanding the roles each plays within the consumer journey
Experience with implementation of strategic beneficial programs with our Media Partners such as Google, Meta, and Amazon
Demonstrated brilliant execution to impeccably high standards, with personal accountability for great performance
Positive energy, willingness to develop further, pro-active, entrepreneurial way of thinking, good analytical skills
Preferred experience when you have worked in Media at an e-comm giant is a plus
An inclusive company culture that puts employees and their development first
A competitive salary with bonus and many benefits
An industry-leading parental leave policy
And of course, the best colleagues!
Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.
We know that for our teams to thrive and to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings.
Flexibility is key to success in our business and many of our staff work flexibly in many different ways, including part-time, compressed hours, flexible location.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process and to perform essential job functions.
Don’t let anything stop you from applying!
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With over 200 brands sold in more than 180 countries, we’re the world’s leading premium drinks company. Every day, over 27,000 talented people come together at Diageo to create the magic behind our much-loved brands. From iconic names to innovative newcomers – the brands we’re building are rooted in culture and local communities. Our ambition is to be one of the best performing, most trusted and most respected consumer products companies in the world.
Our founders, such as Arthur Guinness, John Walker, and Charles Tanqueray, were visionary entrepreneurs whose brilliant minds helped shape the alcohol industry. And through our people, their legacy lives on. Join us, and you’ll collaborate with talented people from all corners of the world. Together, you’ll innovate and push boundaries, shaping a more inclusive and sustainable future that we can all be proud of.
With diversity at our core, we celebrate our people's unique passions, commitments and specialist skills. Because when varied voices, mindsets, and personalities come together, great ideas are born. In our supportive culture, your voice will be heard and you’ll be empowered to be you. Just bring your ambition, curiosity and ideas, and we’ll celebrate your work and help you reach your fullest potential.
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