As the Demand Generation Manager at Cenosco, you will play a critical role in driving our B2B marketing initiatives to generate demand and nurture leads within the Oil & Gas sector. You will be responsible for developing and executing strategies that attract potential customers. Additionally, you will be responsible for managing our Marketing Team.
Key Responsibilities
Demand Generation Strategy:
Develop and implement comprehensive demand generation strategies to drive awareness, engagement, and conversion of leads.
Utilize a mix of outbound and inbound marketing techniques to generate high-quality leads.
Focus on in-person marketing efforts such as trade shows, industry conferences, and customer events.
Team Management:
Manage and mentor a small team of Marketing professionals, setting clear goals and expectations.
Regularly update sales forecasts and pipeline reports for review with the sales team.
Performance Analysis:
Track and analyze the performance of demand generation campaigns using key metrics.
Report on campaign effectiveness and ROI, making data-driven recommendations for improvement.
Qualifications:
Bachelor’s degree in Marketing, Business, or a related field.
6+ years of experience in B2B marketing, preferably within the Oil & Gas industry.
Proven experience in demand generation and lead nurturing.
Strong understanding of outbound marketing strategies and in-person marketing events.
Experience managing a marketing team.
Proficiency in CRM systems (Hubspot preferred) and marketing automation tools.
Excellent communication and interpersonal skills.
Ability to analyze data and make informed decisions.
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