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Senior Lead Marketing Analyst (remote)

icon building Company : Joyteractive
icon briefcase Job Type : Full Time

Number of Applicants

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000+

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Job Description - Senior Lead Marketing Analyst (remote)

What are you working on?
  • Genres: Puzzle, Casual
  • Platforms: Mobile, iOS, Android

For which tasks (responsibilities)?

  • Creating and implementing an accurate ROI forecasting system for various marketing initiatives.

  • Delivering timely, high-quality data and insights to the User Acquisition, ASO and Сreative teams to support decision-making.

  • Regularly collaborating with teams to understand their needs and ensuring access to relevant analytical resources.

  • Developing and maintaining dashboards based on requirements from the UA, ASO, and Creative teams.

  • Continuously updating and refining forecasting models with new data and performance results.

  • Conducting in-depth data analysis to identify key trends and insights.

  • Preparing regular reports and analytical briefings for management and stakeholders.

  • Developing strategies to detect and prevent fraudulent activities in marketing campaigns.

  • Translating business requirements into technical specifications, coordinating with the Data Engineering team for solution development.

  • Suggesting optimizations for analytical processes and tools used within the team.

  • Providing statistically sound results and recommendations to support strategic and operational decisions.

What kind of professional are we looking for?

  • Experience: Minimum 3 years in analytics, with at least 1.5 years specifically in marketing analytics.

  • Technical Skills: Advanced knowledge of SQL, Python or R, BI tools, and professional-level Excel or Google Sheets.

  • Marketing Tools: Familiarity with digital marketing tools like Adjust, AppsFlyer, experience with attribution, fraud detection, and SKAN (SKAdNetwork) framework.

  • Analytical Capabilities: Proven ability to build analytical systems, work with KPIs, perform factor analysis, and collaborate effectively with UA, product analytics, and BI teams.

What are the conditions and bonuses?

  • 18 business days of compensated day-offs

  • 8 paid Personal Days a year + 1 day is added every year

  • Flexible Public Holidays policy

  • Individual budget for training and growth

  • ❤️‍ 100% Sick Leave compensation

  • Payment for wear and tear on equipment while using a personal computer

  • Remote work

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