Growth Manager

JOB DESCRIPTION

Responsibilities:

Architect and manage MindFi’s marketing demand funnel, marketing automation, lead nurturing, paid advertising campaigns, and analytics with an emphasis on driving MQLs & SQLs with ROI positive campaigns.

Deeply understand users throughout the buyer’s journey and identify opportunities to market throughout the customer lifecycle

Build and scale inbound marketing initiatives to grow the organic channel and attract buyers with compelling and valuable content

Proactively identify growth opportunities and conduct market experimentation with robust A/B testing techniques

Manage third party media relationships and contractor resources

Work cross functionally to ensure we have the right tools, campaigns, creatives, and attribution models to drive and analyze lead flow, sales cycle and funnel economics.

Execute Mailchimp campaigns, trigger-sequences, and newsletters to nurture prospective leads and help current clients onboard successfully in partnership with product, sales and ops.

Manage and update MindFi’s website and insights (Blog).

Service MindFi’s client accounts and manage business relationships with representatives from MindFi’s clientele.







JOB RESPONSIBILITY

Responsibilities:

Architect and manage MindFi’s marketing demand funnel, marketing automation, lead nurturing, paid advertising campaigns, and analytics with an emphasis on driving MQLs & SQLs with ROI positive campaigns.

Deeply understand users throughout the buyer’s journey and identify opportunities to market throughout the customer lifecycle

Build and scale inbound marketing initiatives to grow the organic channel and attract buyers with compelling and valuable content

Proactively identify growth opportunities and conduct market experimentation with robust A/B testing techniques

Manage third party media relationships and contractor resources

Work cross functionally to ensure we have the right tools, campaigns, creatives, and attribution models to drive and analyze lead flow, sales cycle and funnel economics.

Execute Mailchimp campaigns, trigger-sequences, and newsletters to nurture prospective leads and help current clients onboard successfully in partnership with product, sales and ops.

Manage and update MindFi’s website and insights (Blog).

Service MindFi’s client accounts and manage business relationships with representatives from MindFi’s clientele.



JOB REQUIREMENT



Qualifications:

A Bachelor’s Degree, with 2-3 years in growth or performance marketing programs and/ or managing full-funnel execution of marketing campaigns from design to launch to ongoing optimization

T-shaped growth marketing skillset: we’re looking for marketing generalists that can pinch-hit in any given domain of marketing, while drawing on the skills and insights from a singular area of deep specialization

The ideal candidate is a hands-on operator who’s built and scaled revenue via demand generation and marketing automation activities in a fast-paced startup environment, ideally with Enterprise Saas experience. You’ll be a high visibility team member and you’ll work with a really smart, fun group of people. You’ll also work for a leader who “gets” marketing ops and has experience building industry-leading teams.

Strong knowledge of technical online marketing fundamentals (incl SEO, multi-touch-attribution, audience management)

Experience with analytics tools like Google Analytics, OneSignal, Heap, Amplitude, Tableau, Google Data Studio, Amazon Quicksight, Looker

A feverish passion for experimentation (and sharing results)

To be comfortable working autonomously

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