Paid Media Ads Expert

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Job Description - Paid Media Ads Expert

Tasks required: Contribute in the implementation of paid online marketing strategies Plan, execute, manage and optimize various advertising campaigns for Google ads, Facebook ads, Tiktok ads, and other online advertising platforms Regularly analyze campaign performance metrics and KPIs and produce daily reports to identify issues and opportunities for growth Communicate KPIs to key stakeholders See all ventures through to completion and evaluate their success using various metrics Provide insights and recommendations to improve campaign effectiveness Stay up-to-date with industry trends and emerging platforms to keep the company’s marketing strategies current Prepare engaging content and ad copy to boost campaign conversion Conduct market research to identify opportunities for promotion and growth Collaborate with the client in preparing budgets and monitoring expenses Proactively suggest recommendations and optimizations to the team leader Other ad hoc tasks that would be assigned Requirements: Proven work experience with marketing or a relevant role is required Solid knowledge of marketing techniques and principles Proven experience in managing Google Ads and Meta advertising campaigns Hands-on experience with Google Analytics, Google Tag Manager and Google Data Studio (also known as Looker Studio) Good understanding of market research techniques, statistical and data analysis methods Excellent knowledge of MS Office and marketing software (e.g. CRM) Thorough understanding of social media and web analytics Excellent organizational and multitasking skills Outstanding communication and interpersonal abilities Creativity and commercial awareness A team player with a customer-oriented approach Self-disciplined and organized; able to consistently perform with limited supervision

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