Digital Communications Executive

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Job Description - Digital Communications Executive

This position will assist the Digital Communications team across all of The Wine Collective’s owned channels including email, SMS, push notifications, and weekly promotional content on the website.

This role contributes to the development and delivery of best-practice marketing communications with a clear focus on being the best in the market.


The key areas of responsibility for the Digital Communications Assistant will assist in delivering are:

● Creating HTML emails and SMS.

● Set-up email and SMS campaigns in Braze (our communication platform).

● Follow data segmentation strategy to target digital communications to audience segments

● Set-up Push Notifications in PushOwl and homepage takeovers via PromoLayer

● Create Collection pages in Shopify following the promotional calendar.

● Support the Digital marketing team with data collation for results reporting (Google Analytics and Braze)

● Work within a team of specialists to deliver the commercial outcome.

● Other tasks where necessary that contribute to digital marketing activity, which may include major campaign roll-out and results presentations.


● Upload accurate product data to Netsuite to ensure every promoted product is enhanced which contributes towards an onsite customer experience that is of a high standard

● Proof canvas layout and design prior to launch of communications.

● Develop and own the digital channels reporting via GA4.

Experience Required

● Highly capable across a variety of digital platforms

● Proven ability to multitask

● Understanding of importance corporate compliance (training will be provided around ACMA Anti Spam act and ACCC compliance guidelines).

● Previously worked with one of the following; Klaviyo, MailChimp, Braze, Salesforce Pardot, Burst, SendGrid, Hubspot or similar email marketing platforms.

Experience Preferred

  • Previous work with Shopify or Netsuite.
  • Experience within digital communications or retail environment
  • Understanding of the Google suite of products.
  • Experience in Wine / Hospitality / FMCG / CPG would be an advantageous.
  • Work experience in another western market would be beneficial but not essential.

Personal Characteristics

  • Nimble and able to thrive in a fast-paced work environment
  • A passion to learn new tools and industries.
  • Exceptional attention to detail
  • Interest in digital marketing and retail sector
  • Open to feedback and comfortable to express an opinion.
  • Flexible approach to work to accommodate change in the fast paced wine world.
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