User Acquisition Specialist

For which tasks (responsibilities)?

• Setting up, launching, and managing advertising campaigns to drive app traffic through Google Ads, Facebook Ads, Apple Search Ads, TikTok Ads, Bing Ads, Unity, and other platforms.

• Tracking the performance of advertising campaigns and optimizing them.

• Preparing and automating reports on campaign effectiveness.

• Generating and documenting traffic hypotheses as tasks, conducting A/B tests, and analyzing results.

• Testing hypotheses to reduce traffic acquisition costs.

• Analyzing the effectiveness of campaigns in Firebase and AppsFlyer.

• Achieving set business goals and metrics.

• Performing App Store Optimization (ASO) when necessary.

• Developing technical specifications for creatives and ads.

What kind of professional are we looking for?

• At least 2-3 years of experience in User Acquisition.

• Strong understanding of performance marketing fundamentals, with deep knowledge of ad platforms and marketing strategies.

• Basic knowledge of analytics tools and methods.

• A proactive, growth-oriented mindset.

• Сonversational skills in Russian.

Why do we enjoy working here?

• A management style that is open to dialogue, trusts the team, and is focused on uniting efforts to achieve results.

• The opportunity to shape strategy and influence the achievement of key company goals.

• A data-driven culture focused on assessing the impact of actions on financial and product metrics, making decisions with clear numerical goals in mind.

• Flexible remote work schedule in a stable gaming company.

• 23 days of vacation, 3 personal days, and paid sick leave.