XP Marketing Lead

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Job Description - XP Marketing Lead


As part of the XP team you will lead on the delivery of the full XP marketing campaign, manage timelines and integrate with key stakeholders for an integrated campaign. You will work with a dynamic team and multiple partners to bring this campaign to life. Beyond campaign management, you will work closely with the XP & Creative team to effectively communicate the brand, annual event and initiatives.
You will:
Marketing

Work with Programming Head to delivery the full XP marketing campaign including the annual event, smaller workshops, multitude of initiatives in the lead up to the event

Manage the master timelines for all marketing and communication for XP

Work with key stakeholders to deliver integrated campaigns across MDLBEAST

Support in marketing budget management

Work closely with the Creative team on developing and delivering campaign
Brand Activations

Support in the development of brand activations efforts for XP Music Futures

Create innovative, targeted and creative executions to drive brand activation, awareness, connection and engagements

Create & lead brand activation strategy as part of bigger MDLBEAST strategy

Lead on briefing and managing work with agency partners
Partner & Sponsor Marketing

Work with the Partnerships team in developing industry-relevant relationships with sponsors & partners

Support in integrating sponsors and partners into programming

Brief & co-manage relationship with agency partners
Community Marketing

Lead all community marketing aspects as part of campaigns

Integrate community marketing efforts into overall campaign flow

Ideate, conceptualise and delivery community marketing projects
Media & Innovation

Support in the delivery of campaign creative to the media buying team and contribute to the strategy across traditional and innovative applications

Stay on top of global innovation trends in media & activation

Proactively ideate and propose innovative, and globally-relevant activations

Measure & track and optimize all experience marketing budgeting
You are:

A marketing manager, with 7-10 years experience in event marketing, activation & brand management

Passionate about music & plugged into the region's creative community

Someone with a track record of innovative campaigns, ideas & media activations

Able to manage and lead multiple projects and initiatives simultaneously

Able to effectively communicate and present ideas verbally & visually

Someone with a strong understanding of the cultural nuances in the region, underground culture and how they intersect

Proficient in English & Arabic

Diligent project manager & leader
Stakeholders:

XP Team (of which you will be a part of)

Wider MDLBEAST Marketing, Media, Content & Creative teams

Agencies:, marketing, design, social media & PR
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