SportBusiness is the most trusted global intelligence service, providing unique news, analysis, data, consulting and events which deliver competitive advantage to executives in the business of sport. It consists of four distinct business offerings: SportBusiness Professional, SportBusiness Media, SportBusiness Sponsorship and SportBusiness Consulting. Established in 1996, the company is at the heart of the sports industry, close to the decision-makers who are driving the sector. A wide range of stakeholders in the sports sector rely on information delivered by SportBusiness including rights holders (teams, franchises, leagues and tournaments), sponsors, broadcast companies, agencies, venues, financial institutions and universities.
In late 2018, we announced the next stage of their evolution with a series of major hires to the management and editorial team. The announcements followed a year of significant improvements to SportBusiness, including a major product upgrade, the launch of a new brand identity, the new partnership with Sportel and the establishment of an office in the United States.