DREAMS ESTABLISHMENT PTE. LTD. Profile

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A retail lifestyle company based in Singapore, Dreams Establishment was founded in 2012 by Audrey Lee & Grace Goh. The group started out with home grown bakery, Little House of Dreams which is at present its core business division. In 2015, the duo created Dreams and Confetti, a multi label concept store housing the world’s best party and entertaining brands. Dreams and Confetti also has the largest variety of cake stands in Singapore. That same year, Dreams Establishment also acquired Red Carousel, an online party store and Dessert Table specialist.

Dreams Establishment is also the distributor for international brands Rosanna and Mosser Glass. The curated brands represented by the group must have a strong heritage or story to tell and are superior quality products, with thoughtful design and strong cohesive positioning.

In 2016, Ben and Jerry’s Dempsey became part of the group through a franchise agreement with Unilever. Ben & Jerry’s is an iconic Vermont-based ice cream parlour chain, known for its creative, cleverly named flavours.

Dreams Establishment is about dreaming big and establishing those big dreams together with its dedicated and passionate team. We are young and energetic, with a whole oasis of opportunities and potential that await.