Marketing Associate

Pineapple MMA isn’t just a gym—it’s a hub for champions, dreamers, and doers. As a high-growth startup leading the Muay Thai and Boxing programme in Singapore, we’re reimagining the fitness and martial arts space by combining world-class training, a tight-knit community, and an electric culture that inspires excellence.

Home to elite trainers and professional athletes, Pineapple MMA offers unparalleled access to the best in the industry. Whether it’s working alongside internationally renowned coaches, promoting workshops led by globally-famed fighters, or capturing the stories of rising stars, every day brings an opportunity to be at the center of supreme quality.

We’re also proud to champion women empowerment, with a 50% female representation across our community of members. In Singapore, we have the highest proportion of female clients and professional competitors, solidifying our commitment towards empowering women in martial arts and fitness and supporting their personal growth journey.

Our mission is simple: empower people to unlock their full potential through martial arts, fitness, and community. With an ambitious growth trajectory, Pineapple MMA is the perfect playground for creative minds ready to make an impact in a fast-paced, exciting environment.

To learn more about Pineapple MMA, visit:

Website: https://www.pineapplemma.com/
Instagram: https://www.instagram.com/pineapplemma.sg/?hl=en

Job Summary:

We are seeking a talented and driven Marketing Associate to join our team at Pineapple MMA. In this role, you will play a key role in promoting our brand internationally, driving membership growth, and engaging with our community to share the unique energy and culture of Pineapple MMA.

Key Responsibilities:

• Develop and implement creative marketing strategies to drive membership sign-ups and retain current members.
• Plan and execute campaigns across digital and traditional channels, including social media, SEO, digital advertising, and local community outreach.
• Collaborate with coaches and members to create authentic and engaging social media content that highlights our classes, community, and success stories.
• Propose and execute content strategies that will take our social media following from 10K to 100K.
• Build partnerships with businesses and community organizations to enhance brand visibility.
• Build relationships with parents to support the growth and retention of our Children’s Programme
• Support front-of-house duties to deepen product and consumer knowledge
• Be involved in operational tasks to identify areas of improvement for an elevated customer experience
• Be able to commit to a 6-day work week, including weekends.

The Ideal Candidate Should Possess These Qualifications and Skills:

• Bachelor’s degree or Diploma in Marketing, Business Administration, or a related field is preferred but not essential.
• Must have some work experience. Marketing and social media experience is preferred but not a must.
• Ability to solve complex problems independently.
• Passion for fitness, martial arts, or community engagement is a plus.
• Highly familiar with creating engaging content for social media, or demonstrates a strong willingness to learn
• Proficiency in basic tools such as Canva, Capcut
• Strong understanding of digital marketing trends, and social media platforms
• Exceptional written and verbal communication skills.
• Creative, proactive, and able to work independently and as part of a team.
• Comfortable with interacting with clients on a daily basis and handling difficult conversations in a professional manner
• Strong organizational skills with attention to detail.

What We Offer:

• Competitive salary and benefits package. Monthly Salary Range: $2.8K - $3.5K.
• Complimentary membership to Pineapple MMA.
• Opportunities for professional growth and development.
• Collaborative and energetic team environment.