Digital Marketing Manager

RESPONSIBILTIES:
Execute / implement full spectrum of marketing & communications achieving company goals and targets.
Develops digital marketing strategy by studying economic indicators, tracking changes in supply and demand, identifying customers and their current and future needs, and monitoring the competition.
Build and maintain social media presence across all digital channels.
Plan, develop, implement, track and optimize digital marketing campaigns across all digital channels including web, SEO/SEM, database marketing, email, social media and display advertising campaigns.
Track, measure and report on the performance (ROIs, KPIs, etc.) of all digital marketing campaigns against goals to Senior Management.
Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed.
Collaborate with internal teams to plan, execute, and measure experiments and conversion tests to optimize user experience.
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
Evaluate emerging technologies and provide thought leadership and perspective for adoption where appropriate.
Identify trends and insights and optimize spend and performance based on the insights.
REQUIREMNENTS:
Min Diploma / Degree in any marketing discipline
4 - 6 years of working experience
Excellent command in written and verbal English and Chinese (Mandarin) is a must as required to liaise with Mandarin-speaking clients
Able to evaluate marketing activity and monitor competitor activity
Able to multi-task and work with minimal supervision to ensure project delivery deadline
Experience in leading and guiding a team.

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