Marketing Officer

Role Overview:

This role oversees the company’s marketing campaigns both internally and externally and plays a key part in communicating the organizations marketing message. 

• Support the Operations Director in day to day marketing activities. 
• Support and grow the igus ® client base via active telemarketing initiates (call distribution of catalogues, samples, e-mailing and mailing campaigns etc.)
• Data base (CRM) enhancements inclusive but not limited to uploading new contacts and companies, updating of the existing database to ensure up-to-date status in all aspect.
• Setting appointments for igus ® Sales Engineers in line with implemented goals and objectives (KPI).
• Support the sales team in assigned region with sample preparation and support.
• Support of all administrative requirements for exhibition preparation, inclusive of invitation cards & flyers distribution, preparation and consolidation of exhibition booth material for dispatch.
• Plan advertising and promotional campaigns for igus® products and services on a variety of media (social, print etc.).
• Create awareness through Digital Marketing activities for ASEAN Region, both paid and organically.
• Conduct market research to identify opportunities for promotion and growth.
• Review and update of websites to publicize and increase of the company’s products and activities.
• Coordinate with outside agencies, for example designers, to produce marketing materials such stationary and souvenir items.
• Analyze the impact of marketing campaigns and prepare measurement reports.
• Plan and manage marketing events and evaluate the effectiveness of all marketing activity.
• Plan, develop and deliver campaigns as agreed within timescales.
• Ad-hoc administration in other work areas as and when required/necessary (e.g. stock assessment for marketing material etc., arrangement of marketing stock for easy movement)

Dimension: 

• It is responsible for all marketing strategies and activities within the company and ensure that all marketing operations are successful in meeting the goals set by the management. 
• Works closely and collaboratively with the sales team.
• The role’s goal is to ensure that the marketing efforts of the company add to the highest value to its business.

Requirements: 

The successful candidate will be expected to possess and display the following skills, knowledge and attributes in order to excel in the role: 

• Diploma in Marketing, Business Administration or relevant field. New graduates are welcome. 
  
• Proven experience as marketing officer or similar role.
• Solid knowledge of marketing techniques and principles.
• Good understanding of market research, statistical and data analysis methods.
• Excellent knowledge of MS Office applications and thorough understanding of social media and web analytics.
• Excellent organizational and multi-tasking skills.
• Outstanding communication and interpersonal abilities.
• Creativity and commercial awareness. 
• A team-player with a customer oriented approach, contribute and work together with the rest of the team to meet the company’s goal & growth objectives.