Dairy Farm is a leading Pan-Asian retailer. The Group including its associates and joint ventures operated over 5,600 outlets; employed over 90,000 people and had total annual sales exceeding US$11 billion. The Group operates supermarkets, hypermarkets, health and beauty stores, convenience stores, and home furnishings stores under well-known brands particularly Cold Storage, Giant, Guardian, 7-Eleven, Jasons and MarketPlace.

Dairy Farm International Holdings Limited is incorporated in Bermuda and has a premium listing on the London Stock Exchange, with secondary listings in Bermuda and Singapore. The Group's businesses are managed from Hong Kong by Dairy Farm Management Services Limited through its regional offices. Dairy Farm is a member of the Jardine Matheson Group.
As part of Dairy Farm network, Dairy Farm Singapore served as the largest and fast growing, retailer with more than 30 years’ experience. Since the first store opened in 1983, we are the emerging market leaders in "Best Practice" retail initiatives and technology with a team of over 6,500 employees in over 850 stores island-wide working together to deliver outstanding customers success in retail markets. 
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Retail Marketing Assistant Manager

  Company :     Working Hours :  

  Job Type :  

Full Time

  Salary :  

$4,000 - $4,200 / monthly

Job Description


Integrated Marketing Planning

  • Oversees the development and execution of the marketing calendar, including the selection of the event’s nature, timing and applicability to categories and channels
  • Designs events and promotions across categories and channels, which works closely with the commercial team to strengthen the brand equity

Marketing Channel Management

  • Understands the mix of marketing channels, optimises the efficiency of each channel
  • Monitors the competition communication activities and anticipate their future moves

Promotion Management

  • Interprets customer and shopper behaviour to define the promotions’ objectives, to select cross / up-selling techniques, involving suppliers when relevant, and focusing on the development of uniqueness and differentiating promotion experiences
  • Oversees the promotion process, ensure the respect of promotion milestones, planning and budget, ensures the presence and performance of promoters, the product availability and the visual presentation of the offer to customers.
  • Manages relationships with PR agencies and vendors supporting the customer engagement programs – including media and social media agencies and interactive agencies
  • Work with media and creative agencies for media planning and development of promotional materials including TVC, print advertisement and instore POSM for both national and store level activities

Trade Plan and Event Management

  • Oversees, updates and communicates the trade plan and event calendar, builds momentum among team members and secures team members knowledge from leadership to store associates
  • Leads the execution of the key events across categories and channels
  • Coordinates and assists in the development of new events, focusing on the creation of an exciting, outstanding customer experience which will boost the customer’s sense of engagement with the brand
  • Analysis of trade plan results, ROI to affect future trade plans.


  • Bachelor degree in Marketing/ Business Administration or related disciplines
  • Minimum 8 years of marketing experience with hands-on trade promotion and advertising experience
  • Strong in stakeholder management, self- motivated with excellent communication and interpersonal skills
  • Creative, adaptable, high learning agility
  • Well-organized, enjoy working in fast paced organization
  • Good command of both written and spoken English
  • Experienced in FMCG or retail industry is an absolute advantage

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