Conduct primary and secondary research to gather insights on market trends, customer behavior, and competitive landscape.
Engage in regional brand health monitoring to pinpoint critical areas for enhancing brand performance and uncovering new business growth opportunities.
Analyze data related to refrigerators, smart door locks, ceiling fans, and other consumer electronics.
Assist in designing surveys, questionnaires, and other data collection tools.
Compile and present research findings through detailed reports, charts, and presentations.
Monitor industry news and updates to identify emerging trends and potential opportunities.
Support the team in creating buyer personas and segmenting target audiences.
Collaborate with cross-functional teams, including product development and marketing, to provide actionable insights.
Help maintain and organize the market research database for easy access to information.
Currently pursuing or recently completed a degree in Marketing, Business Administration, Economics, or a related field.
Strong analytical and problem-solving skills with attention to detail.
Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word). Familiarity with data visualization tools is a plus.
Basic knowledge of market research methodologies and statistical tools.
Excellent written and verbal communication skills.
Ability to work independently and manage multiple tasks effectively.
Passion for consumer electronics and an eagerness to learn about the industry.
Eager to engage with customers to uncover pain points and gather qualitative feedback.
What We Offer:
Valuable hands-on experience in a startup environment
Collaborative and dynamic work culture
Opportunity to make a meaningful impact on the company
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