Site Search Expert

SITE SEARCH EXPERT

Location - Barcelona Sant Cugat – Spain

Hybrid work – 2 days in a week onsite.

Full time salary – 36K - 40k Euros per annum

Years of experience needed – 10+ Year (Do not share SEO profiles, we need senior profiles with Onsite Search.)

Client : HPI

Technical Skills:

• Create a robust on-site search strategy for digital direct business.

• Own on-site search regionally, contributing to company-wide knowledge by sharing the best practices with stakeholders.

• Always ensure best relevancy for the on site searches

• Continuously increase the click through rate and conversation rate for the keywords being searched on site stores

• Continuous optimization of the search bar results (pinning, boosts, Berry, synonymous, popular search keywords, redirects etc)

• Optimization search result page SRP dash facet optimization, product spotlights, category links, promotion banners, campaigns etc

• Plan and execute a upsell and cross sell campaign on various real estates on the stores by leveraging the tools capabilities

• Work together with e-commerce merchandising team on a road map and create the execute optimization activities.

• Perform keyword search in coordination with business objectives to optimize existing on site search experience and define new opportunities

• Address pain point for the search keywords and improve the relevancy slash result accordingly.

• Quality control dash making sure for the best relevancy and end to end experience (audit and analyze)

• Provide feedback to merchandising team on the performance of keywords recommend plan to improve the click through rate of low performing keywords

• Minimize the search result pages with 0 results to avoid exist from the online stores

• Communicate performance and initiative status to stakeholders in monthly business reviews

• Stay on top of the trends related to search and on site search optimization and leverage applicable practices to fuel growth on the online store ecosystem

• Leverage the tool to personalize on site search experiences based on the user behavior, browsing history etc

• Data Analytics + Campaign management knowledge + Data Obsession

• SQL Knowledge, web analytics (HTML)

• No interaction with SEO Team. Only interaction with Merchandizing + Adv teams NPI and campaigns. Analyzing Google analytics Data and making insights

Certifications Needed:

• SQL OR HTML OR Any e-mail campaigning tools certification