Senior Director of Product Marketing - Fast Hire

icon building Company : Pleo
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Job Description - Senior Director of Product Marketing - Fast Hire

We are on the lookout for a confident Senior Director of Product Marketing to join our exceptional team at Pleo in Stockholm Stockholm County
Growing your career as a Full Time Senior Director of Product Marketing is an amazing opportunity to develop exceptional skills.
If you are strong in project management, planning and have the right mindset for the job, then apply for the position of Senior Director of Product Marketing at Pleo today!

2023 was a standout year for Pleo, and we believe that our best years are still ahead of us. Our Product Marketing function is, and will continue to be, critical to our future success.

Product Marketing has many definitions. For us, it’s quite simple. Our product marketers work hand-in-hand with our product leaders and our commercial organisation to build and execute strategies to position our offering in the market. Our product marketeers are responsible for ensuring that our colleagues and customers alike, understand the unique value Pleo brings. The team sits at the center of how we create the stories that our customers will remember. They drive the positioning, value propositions, and messaging, ensuring they are consistently adopted and implemented across all channels.

Our Product Marketing team works at the intersection of product development (directly with our offering teams), marketing, sales, and customer support. If a cross-functional team is an orchestra, the Product Marketing leader is the conductor.

We are looking to hire a forward-thinking Senior Director of Product Marketing who can help us navigate the next phase of growth at Pleo. You will combine exceptional people leadership skills with a deep passion for the craft of Product Marketing and an appetite to “grow beyond the job”.

Interested? Read on!

What you’ll be doing

To ensure success, the Product Marketing function will need to work across the entire product life cycle (everything from Product Strategy to Growth & Adoption and in-between) coordinating multiple cross-functional teams. You will be the Competence Lead for a team of 10+ product marketers, and will orchestrate our efforts (in close partnership with our product leaders) across the following areas of accountability:

Competitor and Market insights

Ongoing research that covers, but is not limited to competitive intel, market trends, customer insights, and internal product usage data. This will help the decision-making process when defining the positioning, product development, and go-to-market/growth strategies.

You/your team will lead the positioning of our product set in tight partnership with our product leaders. This positioning will drive the business by ensuring that all decisions – product development, marketing, sales, and support are aligned. Positioning covers: competitive alternatives, USPs, value proposition, target audience (ICP, buyer and user personas), and market category. Additionally, you will own our offering taxonomy/definitions library.


You/your team will own the messaging and narrative that brings our positioning to life. The right messaging must resonate with the ICP, the buyer, and the user personas through the buyer journey and be consistent across all channels.

Bring new products to market

You/your team will develop the strategic outline of the steps to bring a new product to market or an existing product to a new market, driving demand and orchestrating effective launches (both internally and externally). You/your team will update in-product copy within the onboarding and user flows, emails, website pages, sales collateral and enablement materials, plus support docs.

Grow Existing Products:

You/your team will help develop the strategy and execution plans on how to acquire, monetise and retain customers, making use of product, marketing and sales channels including but not limited to, product comms, content marketing, email marketing, sales enablement and global campaigns.

You’ll thrive in this role if:

  • You have a Product Marketing Leadership roles, ideally in rapid growth/SaaS businesses. Experience in regulated environments/Fintech a large plus!
  • You have previously worked in highly matrixed companies and have the ability to navigate and operate all levels of an organisation
  • You thrive in complexity and bring experience from having worked with multi-faceted product offerings that span multi-country, multi-persona, multi-segment
  • You already have a deep understanding of best practices and emerging trends related to innovation, go-to-market strategies and processes

What people would say about you:

  • You have an exceptional skill set of distilling the takeaways across user insights, competitor and market moves into concrete positioning and offering strategies
  • You’re an expert in creating value propositions and messaging strategies
  • You know how to provide solid market intel for Product using the best in class tools and an exceptional global network of practitioners
  • You are focused on developing and growing your people “beyond the job”
  • You are customer obsessed
  • You are a highly effective communicator and can make the complex simple
  • You thrive on collaboration and problem solving

Show me the benefits!

  • Your own Pleo card (no more out-of-pocket spending!)
  • Lunch is on us - with catering in our Lisbon, Copenhagen and London offices or a monthly lunch allowance paid directly together with your salary in other markets
  • Private health insurance to ensure you’re fit in body and mind to do your best work
  • We offer 25 days of holiday + your public holidays
  • For our Product Marketing team, we offer full flexibility around remote working
  • Option to purchase 5 additional days of holiday through a salary sacrifice
  • Wellbeing days - fully paid days off designed for a slower pace, allowing you to take time to recharge and prioritise self-care
  • We’re trialing MindUp to give our employees access to free mental health and well-being support with great success so far ️????
  • Access to LinkedIn Learning - acquire new skills, stay abreast of industry trends, and fuel your personal and professional development continuously
  • Paid parental leave - we want to make sure that we're supportive of families and help you feel that you don't have to compromise your family due to work
  • All of us have a stake in Pleo’s success - ask us about our equity grant scheme
Why join us?
Working at Pleo means you're working on something very exciting: the future of work. Our mission is to help every company go beyond the books. Pleo itself means ‘more than you’d expect’, and it’s been the secret to our success over the last 8 years. So it’s only fitting that we’d pass this philosophy onto our customers to help them make the most of their finances.

Why join us?
Working at Pleo means you're working on something very exciting: the future of work. Our mission is to help every company go beyond the books. Pleo itself means ‘more than you’d expect’, and it’s been the secret to our success over the last 8 years. So it’s only fitting that we’d pass this philosophy onto our customers to help them make the most of their finances.
We think company spending should be delegated to all employees and teams, that it should be as automated as possible, and that it should drive a culture of responsible spending. Finance teams shouldn’t be siloed from the rest of the organisation – they should work in unity with marketing, sales, IT and everyone else.
Speaking of working in unity, our values tell the story of how we work at Pleo. We have four core values, the first of which is ‘champion the customer’, which means we address real pain points that businesses face. Next up is ‘succeed as a team’, which highlights how our strength lies in our diversity and trust in each other. We also ‘make it happen’ by taking bold decisions and following through to deliver results. Last but not least, we ‘build to scale’, creating lasting solutions that address today’s challenges and anticipate tomorrow’s needs.
So, in a nutshell, that's Pleo. Today we are a 850+ team, from over 100 nations, sitting in our Copenhagen HQ, London, Stockholm, Berlin, Madrid, Montreal and Lisbon offices —and quite a few full-time remotes in 35 other countries! Being HQ'd out of Copenhagen means we're inspired by things like a good work-life balance. If you don't work in the office with us, we'll help you set up the best remote setup possible and make sure you still have time to connect with your team.

About your application

  • Please submit your application in English; it’s our company language so you’ll be speaking lots of it if you join
  • We treat all candidates equally: If you are interested please apply through our application system - any correspondence should come from there! Our lovely support isn't able to pass on any calls/ emails our way - and this makes sure that the candidate experience is smooth and fair to everyone
  • We’re on a mission to make everyone feel valued at work. That’s only achievable if our team reflects the diversity of the world around us - and that starts with you, hitting apply, even if you are worried you might not tick all the boxes! We embrace and encourage people from all backgrounds to apply - regardless of race/ethnicity, colour, religion, nationality, gender, sex, sexual orientation, age, marital status, disability, neurodiversity, socio-economic status, culture or beliefs.
  • When you submit an application we process your personal data as a data processor. Find out more about how your data is used in the FAQs section at the bottom of our jobs page.

We’re looking for new friends, gifted minds, team players, restless talents and passionate problem solvers.

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Tell us: Why Pleo? Why this job? And Why you?

Do you have the legal right to work in your country of choice?

Do you now or in the future require any visa support from Pleo to continue/begin living and working within your country of choice?

What are your salary expectations? Please state currency and amount (a range is fine).

And it doesn’t stop there. Why not have a browse at our other open roles in this department?

Let’s get to know each other. We want to find out more about you, your motivations, and give you more information about the role.


The challenge

The task is deliberately open-ended and based on something you'll actually work on. There are no right or wrong answers here.


The team interview

Expect to share a (virtual) meeting room with two to three people you'll work with regularly if you get the job.


The final interview

A call with someone in leadership who’ll walk you through the big picture and chat about how your role will figure into that.

This is a big decision for both of us. If you join us, we’ll spend a lot of time together working on some pretty cool things. That's why we've designed a hiring process that allows everyone to make the right choice. Read more about how we hire here.


Benefits of working as a Senior Director of Product Marketing in Stockholm Stockholm County:

● Learning opportunities
● Advancement opportunities
● Competitive salary
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