Digital Marketing Specialist

About GenVault

GenVault is a premier provider of bioinventory storage and lab transport solutions. Our state-of-the-art biorepository facility is expertly designed for unmatched security and preservation of critical biological samples and materials. Through reliable and customized solutions, we offer peace of mind to our customers that their invaluable resources are expertly protected.

Job Summary:

The Digital Marketing Specialist's job is to develop and execute online marketing strategies to promote GenVault products and services.

Job Description:

The Digital Marketing Specialist is responsible for using various digital channels like search engines, social media, email, and content marketing to drive traffic, increase brand awareness, and generate leads. This role also involves analyzing campaign performance, optimizing strategies, and staying up-to-date with the latest digital marketing trends. 

Responsibilities:

• Developing and implementing digital marketing strategies.  This includes creating plans for online advertising, social media engagement, email marketing, and content marketing.
• Campaign management including the planning, executing, and optimizing digital marketing campaigns across various channels.
• Content creation to include developing engaging online content, including blog articles, social media posts, and email newsletters. 
• Search engine optimization (SEO) and search engine marketing (SEM). Implementing strategies to improve search engine rankings and drive organic traffic.
• Data analysis and reporting by monitoring and analyzing campaign performance using tools like Google Analytics to track key metrics and identify areas for improvement.
• Developing and maintaining a strong social media presence across various platforms.
• Creating and managing email campaigns to engage with customers and drive conversions. 
• Keeping abreast of the latest digital marketing trends, tools, and platforms. 
• Working with other marketing team members, designers, and content creators to ensure effective campaign execution.  

Education and Experience:

·         Bachelor's degree in Marketing, Communications, or related field.

·         2+ years of experience in marketing coordination or a similar role.

·         Strong written and verbal communication skills.

·         Excellent organizational and time-management abilities.

·         Creative thinking and problem-solving skills.

·         Ability to work effectively both independently and as part of a team

Job Type: Full-Time/Travel  20%

Work Location: West Deptford, NJ/Hybrid

Salary: $80k – $110k 

Total Rewards:  

·         Health/Medical Benefits

·         Health Reimbursement Account

·         Flexible Spending Account

·         Dental, Vision, etc.

·         Company Paid Short-Term Disability

·         Company Paid Long-Term Disability

·         Accident/Critical Illness/Hospital Insurance

·         Pet Insurance Options

·         PTO

·         401K with Employer Match

Physical Requirements:

• Lifting: Occasionally lifting up to 10 pounds
• Movement: Climbing, balancing, stooping, kneeling, crouching, and crawling
• Vision: Close, distance, color, peripheral, and depth vision, and the ability to adjust focus
• Travel: Driving a car and traveling by airplane 

Environmental Exposure:

• N/A

We are an equal opportunity employer and prohibit discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.