Marketing & Communications Coordinator - Part-Time

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Job Description - Marketing & Communications Coordinator - Part-Time

General Description

The Marketing & Communications Coordinator sits within the Admissions, Marketing & Communications team. The Coordinator supports all Marcoms activities, leading the implementation of publications, CRM management of regular community bulletins, and social media.  This is a part-time role (80%).

General

  • Develop and implement school-wide communications for parents, staff and community and provide analysis and recommendations for continuous improvement.
  • Produce/support communication material and messaging from within the Admissions, Marketing, Communications, Development and Fundraising teams. 
  • Support school-wide campaigns and mailings to deliver consistent messaging.
  • Edit, proofread and sign-off communications materials.
  • Support leadership in important communications, for example, IB/AP result comms during the summer.
  • Support the Marketing & Communications manager with online and offline marketing collateral.
  • Implement all external email communications through our CRM, liaising closely with the Website Coordinator and wider team.

Publications

  • Develop and lead the school-wide publications plan. Implement and create publications (magazine, annual report, divisional handbooks, and various other publications when required), coordinating content, design and print, and adhering to ISZL’s brand guidelines.
  • Commission articles, edit, proofread and liaise with designers for all publications to meet print deadlines.
  • Liaise with all divisions and faculties and the Admissions, Communications and Marketing teams to ensure all stakeholders are involved.
  • Coordinate and produce the online departing staff and new staff web pages, liaising with HR for names. For departing staff each year, coordinate with colleagues for written tributes. 
  • Liaise the production of ISZL’s annual “Season’s Greetings’” Card with the Director’s PA.

Photography & Videography

  • Organise photoshoots with professional photographers, including organising schedules and writing briefs.
  • Ensure the availability of quality images for external and internal use, including organisation and maintenance of the image library 
  • Deliver and support research requests from schoolwide stakeholders
  • Film, edit and produce short-form video content with video editing tools to support marketing campaigns where required.

CRM and bulletins

  • Coordinate the CRM lists, groups and tags for various communication groups such as parents, community, faculty etc. 
  • Create, send and analyse regular email bulletins to our parent community, and other groups.
  • Work with the marcoms manager to achieve a weekly frequency with personalised content using CRM functionality and to automate processes where possible.

Website  

  • Collaborate with the Marketing & Communications Manager and Website Coordinator to update the ISZL website where required. 
  • writing SEO optimized Blog posts with the support of the Marketing/Comms Manager?

Media

  • Provide media briefings and create press releases for the Director of Admissions, Communications and Marketing with media and PR requests from third parties.
  • Ensure adherence to the External Media Policy and actively assist staff in following the policy.
  • Produce media press releases when required.

Social Media 

  • Work with the Marketing & Communications Manager to ensure continuous development and implementation of an integrated digital social media strategy, aligned with ISZL’s goals, mission and vision.
  • Ensure adherence to the school's social media policy.
  • Generate, edit, publish and share engaging content daily on all ISZL social media channels, communicate with followers, respond to queries promptly and monitor customer reviews.
  • Monitor engagement across social media while providing and assessing results from analytics

Role within the wider team

  • Maintain open communication and close collaboration within the marcoms team, to ensure processes are implemented efficiently and aligned across stakeholders.
  • Assist with and/or attend events and projects, including events on evenings and weekends, as required, and may include short-distance travel
  • Responsible for other duties, as assigned

Required and Preferred Qualifications

  • A graduate with 2 - 4 years in a marketing and/or communications department. 
  • A highly detailed communicator with editing, proofreading and writing skills.
  • Experience working with CRM systems and a detailed understanding of the technical elements of CRM system coordination.
  • Ability to distil complex information into clear, concise prose, while being mindful that many readers may not be native English speakers.
  • Exceptional organisational skills, attention to detail and highly reliable.
  • Ability to work well under pressure and juggle competing projects from different stakeholders with diplomacy and assertiveness
  • Deadline-oriented with the ability to prioritise competing tasks and work on multiple projects in a highly engaged team environment
  • Excellent communication skills (both written and verbal) in the English language (German is an added value)
  • Excellent interpersonal skills including the ability to maintain confidentiality.
  • Self-starter with a demonstrated ability to work in a team to achieve common goals. 
  • Passionate about continuous learning and professional development.
  • Highly professional and high ethical standards.
  • Ability to work evenings and weekends as needed in support of the team’s initiatives and events
  • Willingness to work outside normal office hours and school vacation, from home, when the situation demands it.

What we offer

  • Generous holiday entitlement (school holidays )
  • Paid insurance benefits (accident insurance + long-term sickness)
  • Generous pension fund contributions
  • Professional development opportunities
  • Tuition discount
  • Social events
  • Flexibility
  • A modern, dynamic and collaborative work environment
  • Open communication
  • Short decision making processes

ISZL is an equal-opportunity employe r

As such, ISZL agrees to support, respect, and seek inclusion with regard to the safety and care of all community members, including potential members looking to join our school. This includes but is not limited to: age; disabilities; ethnicity; gender; gender expression; gender identity; health needs; languages spoken; marital status; mental health; national origin; political affiliation; race; religion; sex; sexual orientation, and any additional characteristic protected under Swiss law.

ISZL endeavours to understand and protect the civil and human rights of all individuals, striving to maintain a high level of multicultural awareness and knowledge about all applicable laws and statutes related to non-discrimination and inclusion.

Child Protection

ISZL is committed to the use of the International Task Force on Child Protection screening and assessment practices for schools for all hiring processes. ISZL takes very seriously its responsibility for safeguarding our students against abuse and neglect. All staff and other adults associated with ISZL are expected to share this commitment and to immediately report any concerns regarding a student’s safety or well-being.



 

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