Account Manager

We Are Primal

Primal is the marketing partner designed to meet the needs of brands today. Our different approach of globally-minded yet locally-tuned people sets us apart. With a digital-first approach, our core pillars incorporate: Strategy, Search, Performance, Creative, Social, and Data.

Underpinned by integrated teams that ensure consistency and accelerated results, we're committed to creating impact and deep relationships.

Partnering with Primal means opting for a path less traveled. A commitment to not just progress but to think differently. With us, you’re making a statement about your vision for the future. At Primal, we're not just an agency; we deliver outcomes.

Since launching in 2015, we’ve helped over 300 high-performing brands through our strategic and data-driven marketing approach. We transform the clients we work with. We have a 96% client satisfaction rate, with over 95% of brands choosing to continue working with us on a recurring basis.

Our integrated approach represents our flagship offering to clients, where we apply our proprietary strategic planning process, INSTINCT®, designed to close the gap between our clients, their competition, and their customers. This is where everything starts at Primal. It's the essential catalyst for helping transform our brand partners into the successful titans of industry. We specifically blend marketing with a consulting service model that enables clients to identify and overcome the biggest growth challenges.

Role:

The Account Manager plays a critical role in maintaining strong client relationships, ensuring the success of their campaigns, and identifying opportunities for growth. Specifically, this entails:

• Acting as the key point of contact for assigned accounts to foster satisfaction and retention.


• Managing campaigns, monitoring performance, and ensuring alignment with client objectives.


• Creating and communicating strategic updates and performance insights to build trust and demonstrate value.
  

This role demands a mastery level of account management, communication, campaign execution, and data-driven decision-making. To be successful, you must possess strong interpersonal skills, a detail-oriented mindset, and the ability to thrive in a dynamic environment.

Why this is important for you:

You will have a unique opportunity for growth.

First, you’ll interact with high-performing brands, which will ‘level up’ your knowledge and network. You'll also work in a fast-paced environment with amazing people, where you’ll have the opportunity to make an immense impact.

Responsibilities:

External Responsibilities:

• Serve as the main point of contact for assigned accounts, ensuring clear communication and high levels of client satisfaction.


• Build and maintain strong, long-term client relationships to foster trust and loyalty.


• Provide clients with regular updates on campaign activities, performance, and strategic plans through meetings, calls, and reports.


• Lead client-facing meetings, including monthly updates, campaign reviews, and Quarterly Business Reviews (QBRs).


• Identify and propose upsell opportunities to grow client portfolios and drive additional value.

Internal Responsibilities:

• Manage and oversee the performance of client campaigns, ensuring they meet or exceed expectations and KPIs.


• Coordinate with cross-functional teams to ensure seamless execution of campaign activities.


• Monitor account health and resolve any potential issues proactively.


• Create and deliver performance analysis reports, identifying trends, best practices, and opportunities for optimization.


• Collaborate with team members to share knowledge, train new hires, and contribute to process improvements.


• Ensure adherence to Primal’s processes, including 14-day calls, monthly reporting, and maintaining SENTR hygiene.

Results:

• Maintain a retention rate of 92% or higher for managed accounts.


• Ensure a healthy and diverse portfolio, driving steady revenue streams through effective account management.


• Identify and secure upsell opportunities to expand client portfolios.


• Consistently meet process and documentation standards, including timely reporting, regular client check-ins, and accurate updates.

Requirements:

• Proven expertise in account management, ideally within the digital marketing or advertising sector.


• Strong interpersonal and communication skills with a client-focused approach.


• Solid analytical abilities to evaluate campaign performance and make informed recommendations.


• Ability to manage multiple priorities effectively in a fast-paced environment.


• Proactive, detail-oriented, and committed to delivering excellence.

Location:

Hybrid Bangkok, Thailand

Benefits:

Primal believes people are at the center of every success story. Our team has always claimed that the biggest benefit of being a part of our company is the opportunity to learn. Our fast-paced nature will serve as an accelerant to your professional growth and career.

Our central ethos involves hiring and developing hard-working, high-potential leaders. Success in this role WILL set you up for immense success (both within and outside the company).

In addition, Primal provides competitive compensation and benefits, including:

• Fun and Young Environment


• Company and Team Activities.


• Health Insurance


• Annual Company Retreat


• Social Security


• Annual and Birthday leave


• Skill Development and Training

Primal Core Values:

Our values are the heart and soul of this high-growth company. The right person for this role also holds the same values, subscribes to them, and understands why each is critical to life and business.

• 
  Own It: Take absolute accountability for your actions.


• 
  Get It Done: Operate with urgency and purpose.


• 
  Hungry for Growth: Pursue progress with relentless curiosity and ambition.


• 
  One Tribe: Champion unity through empathy, respect, and trust.


• 
  Lead by Doing: Set the example for others to follow.

Additional Information:

• Only Thai nationals will be considered.


• Candidates are subject to a test of their abilities.