Marketing Manager - FMCG

Responsibilities

• Set objectives for market analysis and conduct in-depth research on market trends, customer behavior, and competitor activities.
• Create and execute marketing strategies based on research insights to meet business objectives.
• Evaluate past budget performance and prepare a preliminary budget plan.
• Collaborate with teams to analyze marketing goals and consolidate input for a comprehensive budget proposal.
• Finalize, approve, and distribute the marketing budget to relevant departments, ensuring updates are made as necessary.
• Align and coordinate with other departments to implement approved marketing strategies.
• Track the performance of marketing strategies and adjust based on market feedback and key performance metrics.
• Design marketing campaign concepts aligned with business and sales goals, while managing budgets and resources.
• Execute, monitor, and refine campaigns based on performance insights.
• Develop and refine brand strategy and positioning to align with business and marketing objectives.
• Implement branding initiatives across all channels and assess campaign effectiveness.
• Oversee the creation and execution of content and social media strategies to boost engagement and meet marketing goals.
• Analyze SEO performance and optimize strategies to improve visibility and engagement.
• Plan and execute SEM campaigns, continuously monitoring and adjusting to maximize results.

Qualifications

• Bachelors or Masters degree in Marketing, Communications, Public Relations, or a related field.
• Extensive experience in marketing communication, with expertise in content strategy, brand messaging, and public relations.
• Proven leadership experience managing a communications team.
• Strong written and verbal communication skills.
• Proficiency in using digital marketing tools and analytics platforms.