Digital Marketing Specialist

General Responsibilities: Responsible for digital marketing operations and content marketing and brand management related with digital marketing operations

Qualifications

• Bachelor’s or Master’s Degree in Engineering, Statistics, Economics, Administration or related
• Have +5 year experience in in digital marketing, 2+ year experience on install campaigns
• Data-driven and result-oriented especially experienced in digital marketing tools
• Advanced knowledge of English both written and spoken
• Active user of MS Office programs
• Interested in and following trends
• Able to work within a dynamic and fast-paced environment
• Excellent time, process, and task management skills
• Good team player, have social skills that enables collaboration closely and easily with multifunctional teams
• Strong coordination, cross-functional and written/verbal communication skills & presentation skills
• Result-oriented, able to work through complex situations
• Hardworking team player seeking to learn how to improve his/her skills
• Ability to follow up projects in multiple fields
• Knowledge of ICT, software industry or SaaS and PaaS products is a plus

Job Description and Responsibilities

• Prepares creative communication briefs of campaigns, products or new projects. Report to marketing manager and working closely with the product and sales teams.
• Designing long term digital marketing strategy, Executes 360 marketing plans for defined and potential customers in both acquisition and revenue perspectives,
• Produces campaign ideas regarding SaaS & PaaS products features, designs campaign’s scope, rules and structure, manages all preparation process, pursuits life cycle and performance in order to realize target,
• Implements digital marketing actions either on internal or external digital platforms and media
• Planning, measuring and redesigning product digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising, maintaining social media presence across all digital channels
• Monitoring digital marketing KPIs, and taking on time actions to grow up digital ecosystem
• Managing product landing page, develop strategy to increase landing page traffic
• Managing e-mail marketing activities
• Utilizes core marketing divisions as customer analytics, market research, marketing communication to develop segments and other business targets,
• Prepares creative communication briefs of campaigns, products or new projects. Creates innovative projects, prepares process and technical briefs and tracks launch plan working with related teams,
• Responsible for being close to the market and consumers
• Develops actions in line with feedback gathered through channel visits,
• Prepares routine or non-routine business reports and presentations and participates in projects that held by other business units,