Digital Channel Communication Executive

As a leading international food wholesaler, we at METRO are specialized in catering to the needs of hotels, restaurants, caterers (HoReCa), independent merchants (Traders), and more. We are also more than a supplier which inspires the gastronomy sector in more than 30 countries with approximately 15 million customers worldwide! Our unique multichannel mix offers the flexibility of purchasing goods in-store or via our digitally connected Food Service Distribution (FSD) delivery. With its 34 years presence in our country, METRO Türkiye is operating in 20 cities, with 36 stores and over 4.000 employees.

We are a purpose driven company; we value Turkish cuisine and develop our community by supporting our chefs, leading the market with several sustainability projects, diverse and inclusive structure, digitalization projects, agile innovative approaches and pioneer the sector.

We furthermore take pride in our commitment to diversity, equity and inclusion at METRO Türkiye with our movement «Muftağımızda Eşitlik Var (MEV)». We aim for a more equal and more inclusive future with the diversity of our employees whose gender, place of birth, age, lifestyle, religion, perspective, experience and talents differ from each other.

We place diversity, equity and inclusion at the center of our business strategy and implement our recruitment policies accordingly by creating equal employment opportunity for all.

*METRO Türkiye is one of the WEPs Signatories.

• Create strategies to build a lasting digital connection with consumers.
• Plan and monitor the ongoing company presence on digital communication channels (Notifications, In-app, onsite and mobile solutions etc.).
• Build an inbound marketing plan (annually).
• Manage the communication strategy of Metro offline and online retail services.
• Launch optimized online adverts through Google Adwords, Facebook etc. to increase communication touch.
• Prepare online newsletters and promotional emails and organize their distribution through various channels.
• Provide creative ideas for content marketing and update digital channels.
• Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, Ads, GTM etc.).
• Measure ROI and KPIs.
• Acquire insight in online marketing trends and keep strategies up-to-date, and monitor competition and provide suggestions for improvement.
• Maintain partnerships with media agencies and vendors.

• Bachelor's degree in business, marketing or relevant field.
• Proven experience as Digital Marketing Executive or similar role.
• At least 3 years of experience in developing and implementing digital marketing strategies.
• Excellent understanding of digital marketing concepts and best practices.
• Experience with email campaigns, Google Ads etc.
• Working knowledge of web analytics tools (e.g. Google Analytics, WebTrends etc.).
• Perfect knowledge of CDP (Customer Driven Marketing Platforms) serving tools.
• Skills and experience in creative content writing.
• Sense of ownership and pride in your performance and its impact on a company’s success.
• Analytical mindset, critical thinker and problem-solving skills.
• Excellent communication and interpersonal skills.
• Experience in complex, multinational environment.
• Experience working in a retail company is a significant plus.
• Excellent written and verbal communication skills in English.
• No military obligation for male canditates (completed or exempt).

Head Office Working Model is Hybrid in Metro, We're working remotely on Mondays and Fridays. You can work from anywhere on these days!