Digital Marketing Specialist

Digital Marketing Specialist in Real Estate:

Responsibilities:

• Develop and execute digital marketing strategies for real estate listings, promotions, and

brand awareness.

• Manage social media platforms (Facebook, Instagram, LinkedIn, TikTok, etc.) to generate

leads and engage with potential clients.

• Run paid advertising campaigns (Google Ads, Facebook Ads, etc.) to drive traffic and

conversions.

• Optimize website content for SEO to improve search rankings and organic reach.

• Website development, designing & server management and Landing page creation.

• Manage Lead generation campaigns focused on high ROI conversions.

• Create compelling content, including graphics, videos, and blog posts, to showcase

properties effectively.

• Track and analyze marketing performance metrics to improve ROI.

• Develop and manage email marketing campaigns for client engagement and lead

nurturing.

• Coordinate with the sales team to align marketing efforts with sales goals.

• Stay updated on the latest digital marketing trends, tools, and real estate market insights.

Skills & Qualifications:

• Proven experience in digital marketing, preferably in the real estate industry with

minimum 10 yrs of UAE Exp.

• Strong knowledge of Google Ads, Facebook Ads, and SEO best practices.

• Proficiency in content creation tools like Canva, Photoshop, or Adobe Premiere (for video

editing).

• Experience with CRM and lead generation platforms (HubSpot, Salesforce, or similar).

• Strong understanding of social media algorithms and engagement strategies.

• Excellent analytical skills with expertise in Google Analytics and social media insights.

• Knowledge of email marketing tools like Mailchimp or Active Campaign.

• Ability to write compelling ad copy and create engaging visuals.

• Strong communication and collaboration skills.