Freelance/Remote - PPC/Paid Media Expert (TikTok, Meta & Bing Ads GCC Market)

Company: Pegas Touristik, Dubai
Location: Remote/Freelance
Job Type: Freelance/Contract
Compensation: Monthly

About Pegas Touristik, Dubai

Pegas Touristik, Dubai is a leading company in the travel and tourism industry, specializing in delivering premium travel experiences. We are seeking a highly skilled PPC Expert to manage and optimize paid advertising campaigns across TikTok, Meta (Facebook & Instagram), and Bing Ads, specifically targeting audiences in GCC countries (UAE, Saudi Arabia, Qatar, Kuwait, Bahrain, and Oman).

Tasks

Key Responsibilities

• Plan, create, and optimize PPC campaigns on TikTok, Meta (Facebook & Instagram), and Bing Ads targeting GCC audiences.
• Conduct market research and audience segmentation tailored to the GCC region.
• Optimize campaigns for Arabic and English-speaking audiences in the GCC market.
• Perform keyword research, audience targeting, and ad copywriting for higher engagement and conversion.
• Monitor campaign performance and adjust bids, budgets, and strategies to maximize ROI.
• Implement A/B testing on ad creatives, landing pages, and messaging.
• Track and analyze campaign metrics using Google Analytics, Meta Business Suite, and Bing Ads Manager.
• Stay up-to-date with advertising trends in the GCC region, platform algorithm updates, and industry innovations.
• Collaborate with the marketing team to align PPC strategies with overall business goals.

Requirements

3+ years of experience in PPC campaign management.

Proven expertise in TikTok Ads, Meta Ads (Facebook & Instagram), and Bing Ads.

Strong knowledge of performance marketing, conversion tracking, and audience segmentation.

Experience running PPC campaigns specifically for GCC markets.

Familiarity with local consumer behavior, cultural nuances, and Arabic-language ads is a plus.

Strong understanding of Google Analytics, UTM tracking, and data analysis tools.

Ability to optimize ad spend and improve Cost Per Acquisition (CPA).

Strong analytical and problem-solving skills.

Ability to work independently and deliver results under tight deadlines.

Benefits

Why Work With Us?

• Work on exciting travel and tourism campaigns focused on the GCC market.
• Flexible freelance/remote work with monthly compensation.
• Opportunity to grow with an established brand in Dubai’s tourism industry.