Customer Marketing Manager (Subscriptions)

Customer Marketing Manager (Subscriptions)

Location: Hybrid working - 4 days from home, 1 day per week in the Maidstone office

Circa £35k

The Company

Our client is one of the UK's leading independent media businesses, producing specialist magazines, digital content and live events across highly engaged niche sectors including motorsport, aviation, transport, music, gardening, railways and equestrian lifestyle.

From iconic titles and trusted editorial brands to major exhibitions and community-focused events, our client's portfolio sits at the heart of the audiences it serves. Across print and digital platforms, the business brings together readers, enthusiasts and industry professionals through high-quality content, insight and experiences.

As its subscriptions business continues to grow, our client is investing in customer marketing, audience insight and digital innovation to deepen audience engagement and drive long-term subscriber value.

About the Role

Our client is seeking a commercially minded Customer Marketing Manager to drive subscriber growth and retention across a portfolio of enthusiast brands spanning motorcycling, modelling and railways.

This hands-on role offers real ownership of acquisition, engagement and retention activity. Working across digital and traditional channels, you'll use customer insight, testing and creative campaigns to grow subscriptions and maximise customer lifetime value.

Partnering closely with editorial, publishing and marketing teams, you'll help shape customer journeys, influence commercial performance and identify new growth opportunities in a dynamic media environment.

With responsibility for several established subscription brands, you'll have the opportunity to directly influence revenue growth, customer engagement and long-term audience value.

This is an excellent opportunity for a subscription, membership or DTC marketer looking to broaden their impact across multiple brands. If you combine data-driven decision-making with creative thinking and enjoy delivering measurable results, we'd love to hear from you.

Key Responsibilities

Subscription Growth & Retention:

Develop and deliver audience-led acquisition, engagement and retention strategies across a portfolio of subscription brands
Drive subscription volume, revenue and profitability against agreed targets
Increase subscriber lifetime value through effective renewal, retention and engagement activity
Identify new opportunities to grow audiences and improve customer performance

Campaign Management:

Plan, execute and optimise multi-channel marketing campaigns across:
Email marketing
Paid and organic social media
Brand websites
In-magazine promotions
Affiliate partnerships
Events and partnerships

Manage seasonal promotional campaigns alongside the wider subscriptions team
Lead test-and-learn initiatives across pricing, offers, payment methods, messaging and audience targeting
Monitor campaign performance and implement continuous improvements

Data & Insights:

Use customer and subscription data to inform marketing decisions and uncover growth opportunities
Analyse campaign performance and present actionable insights and recommendations
Support customer acquisition initiatives, including newsletter sign-ups and lead generation activity
Manage budgeting, forecasting and monthly reporting for assigned brands

Collaboration & Brand Development:

Build strong relationships with publishers, editors and cross-functional teams
Work closely with editorial, publishing and commercial stakeholders to deliver business objectives
Identify cross-selling and partnership opportunities across internal and third-party audiences
Contribute to wider portfolio initiatives and strategic business projects

What We're Looking For

Essential Skills & Experience:

Subscription, membership or other recurring revenue marketing experience within a DTC environment
Experience delivering acquisition, retention and customer engagement campaigns
Experience working within subscription, membership or recurring revenue business models
Strong analytical mindset with the ability to turn data into actionable insights
Experience managing campaigns across email, social and paid digital channels
Understanding of A/B testing, optimisation and customer segmentation
Strong Excel, reporting and campaign analysis skills
Excellent organisation, project management and stakeholder management abilities
A proactive, collaborative and commercially focused approach
Strong communication skills with the ability to influence stakeholders at all levels

Desirable:

Experience using customer databases or Single Customer View (SCV) platforms
Familiarity with ESPs (Email Service Providers), Meta Business Suite and Google Ads
Experience within subscriptions, publishing, media, membership or other customer-led businesses

Benefits

Salary up to £35,000 per annum
Hybrid working - 1 day per week in the office
25 days holiday plus bank holidays
Additional day off for your birthday
Company pension scheme
Opportunities for career development and progression
The chance to work across a portfolio of well-known enthusiast brands with highly engaged audiences
Only candidates based in UK and eligible to work in UK are allowed