Strategist, SEO

TITLE Strategist, SEO
DEPARTMENT Earned Media
DIVISION NP Digital UK
LOCATION Hybrid - London

ABOUT OUR COMPANY

NP Digital (NPD) is a Global Award-Winning Performance Marketing Agency. In 2023, NPD was named a Campaign Magazine Global Agency of the Year and was Adweek’s #7 fastest-growing large international agency. For a second consecutive year, we landed in the top 10% of Inc. 5000’s fastest-growing private companies, all while maintaining employee satisfaction, which earned us an Inc. Best Workplaces award in 2022, 2023, and 2024's Ad Age Best Places to Work.

NP Digital combines proprietary platforms with best-in-class talent to deliver leading-edge experiences centered around paid and organic search, social, content, retargeting, performance display, feed management, and conversion rate optimization.

NP Digital focuses on creating innovative, adaptive, and data-driven digital marketing plans for our clients, obsessed with helping companies grow and exceed their goals.

ABOUT THE OPPORTUNITY

NP Digital UK is seeking a SEO Strategist to work with various teams in the business to drive an increase in keyword ranking, qualified traffic, and impactful business outcomes for NP Digital’s SMB and large enterprise clients.

Reporting to the SEO Manager, the SEO Strategist will be responsible for determining and executing best-in-class SEO strategies to drive key business outcomes for NP Digital’s clients.

ABOUT THE RESPONSIBILITIES

1. Ownership and strategic direction over complex SEO campaigns with no oversight needed.
2. Ongoing optimization efforts to meet campaign objectives, including SEO audits to identify technical issues, keyword research and mapping, metadata development, on-page, and website development revisions based on performance targets and client objectives.
3. Daily use of reporting, analytics, and trend tools.
4. Helping managers and the Director of SEO run internal training.
5. Demonstrate resourcefulness and the initiative to lead advanced SEO and cross-channel digital marketing projects.
6. Assist Account Managers with client communications around organic search knowledge and recommendations to develop and deliver a clear strategic vision to each client.
7. Collaborate with the Content team and other subject matter experts as necessary to provide best-in-class multi-channel digital marketing services.
8. Contribute to the development of departmental processes and best-in-class deliverables and templates.
9. Mentor less senior team members and practice knowledge sharing and collaboration with other departments.
10. Contribute to SEO Department meetings with industry news, training & coaching opportunities, and sharing relevant knowledge.

ABOUT YOU

1. Experience with analytical tools such as Google Analytics, Adobe Analytics, Ahrefs, Google Data Studio, STAT, SEMrush, BrightEdge, Google Search Console, Agency Analytics, Ubersuggest, etc. to analyze organic search and analytics data to make specific data-driven recommendations.
2. 3+ years’ experience in the organic search industry, with a minimum of 2-3 years personally managing SEO strategy for clients.
3. Demonstrated success in developing and executing successful and case study-worthy SEO campaigns.
4. A proven track record of leading successful outside-of-the-box SEO strategies for clients' initiatives.
5. Full confidence and expert delivery in interfacing with clients and collaborating with other departments.
6. Successful and strong storytelling with data via deliverables and monthly reports.
7. Deals with risk and uncertainty with ease, understands and prioritizes what’s important.
8. Quickly senses what will help/hinder progress, eliminates roadblocks, and maintains focus on the big picture.
9. Creates or contributes to an environment where each team member feels important and can receive credit for their role in success and achievement.
10. Can successfully handle conflicts via direct communication, rarely needing to resort to escalation.
11. Experience conducting successful SEO campaigns with large enterprises or Fortune 500 brands.
12. Demonstrate resourcefulness and the initiative to lead advanced SEO projects.
13. Demonstrated success in developing and executing successful full end-to-end SEO campaigns.
14. Strong organizational skills, attention to detail, and project management.
15. Excellent verbal and written communication skills.
16. Demonstrated strong performance in prior roles, with increasing levels of responsibilities.
17. Comfortable presenting to clients and communicating directly with client teams, including stakeholders with varied levels of SEO or digital marketing knowledge.
18. Strong client and team leadership qualities, comfortable contributing to the company’s thought leadership on SEO industry topics.
19. Ability to educate and share industry knowledge with less experienced team members.
20. Ability to remain agile and collaborative in a constantly evolving work environment.

BONUS POINTS

1. Agency experience preferred.
2. GAIQ preferred but not required.

ABOUT OUR CULTURE

When you work with great people and leaders that support you, there is no end to what you can accomplish. As an organization, we support your growth and development by investing in your learning to advance your career. We believe in empowering you to showcase your knowledge and skills to win together. We encourage and celebrate different backgrounds and perspectives from our team members, but one thing we all have in common is a core set of values.

Think Big
“Think Big” challenges our teams in all aspects of the business. For our clients, it requires that we expand their vision beyond what’s expected, while pushing us to become a committed partner who provides strategic recommendations and measurable outcomes.

Own It
“Own It” plays a key role in encouraging employee autonomy. We believe owning it inspires employees to build skillsets within their roles and beyond to drive their career where they want. “Own It” highlights the ability to make the work yours and deliver creative results.

Have Fun
“Have Fun” means we enjoy working together and cultivating a great work experience for everyone. Our passion for what we do is visible throughout the organization. Anything we enjoy, we are naturally going to do better, so we make our work something we look forward to, rather than simply something we have to do.

NP Digital is an Equal Opportunity Employer, proud of our diversity and inclusive culture! Our goal is to positively impact change through our actions, and we’re committed to equal employment opportunities regardless of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status, or any other basis covered by appropriate law. All employment is decided based on qualifications, merit, and business need.