GRAPHIC DESIGNER

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Job Description - GRAPHIC DESIGNER

The Graphic Designer is primarily responsible for taking concepts and ideas and creating visual representations, in both print and digital media. The ideal candidate will have expert knowledge of current design software and be skilled in every step of the design process, from concept to final deliverable. Collaborating with our Brand Strategists, the Graphic Designer should be able to take written or spoken ideas and convert them into a design that connects. The successful candidate will have a thorough understanding of branding and marketing and be able to find the right style and layout for every project.

 This individual works under the leadership of the Creative Director and must be able to multi-task, as they will be responsible for the visual aesthetic and strategy for multiple clients and projects simultaneously.

JOB RESPONSIBILITIES

  Graphic Designer

  • Collaborate, brainstorm, and strategize with Brand Strategists on a wide range of materials that may include web pages, presentations, collateral, signage, emails, newsletters, digital display ads, logos, social media graphics, and other marketing materials.
  • Visualize and create innovative graphics, layouts, and campaigns for a wide range of projects and media that meet client objectives and adhere to set strategy.
  • Develop concepts and execute original content by determining the ideal usage of color, text, font style, imagery, and layout.
  • Translate strategic direction into high-quality design within an established brand identity.
  • Give direction on photo shoots and video shoots, including creating storyboards and collaborating with editors during post-production work.
  • Update web pages for clients as needed.
  • Manage email marketing campaigns, including template design.
  • Stay up to date with the latest trends and best practices in print, digital media, and social media design.
  • Communicate with the team, manage deadlines, and upload proofs through the Basecamp project management software.
  • Receive input from the Creative Director to ensure designs meet brand expectations, express ideas accurately, and represent the client appropriately.
  • Work independently as well as collaboratively with Brand Strategists to meet deadlines and stay within budget.
  • Regularly meet with clients and discuss ongoing campaign creative and budget changes.

  Skills required

  • Proficient in Adobe Creative Suite (Adobe Illustrator, Adobe Photoshop, InDesign), Microsoft products (Microsoft Word, Microsoft Excel, Microsoft PowerPoint), and Apple office suite products (Keynote).
  • Competency in producing for multiple formats – print, web, digital, mobile, social media, and video.
  • Passion for creative problem-solving and dedication to delivering impactful visual solutions.
  • Ability to manage multiple open projects and deadlines simultaneously.
  • Ability to collaborate with a team and incorporate constructive feedback.
  • Strong interpersonal skills to manage ongoing client relationships.
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