Marketing Executive II

As our Marketing Executive - Acquisition, you would own complete responsibility for acquiring new users and leads through new sources of traffic (Facebook/Google ads/Affiliates) and optimizing them to drive the strongest value for acquisition on the Web and Mobile. You would demonstrate strong creativity towards acquisition/paid marketing tactics and draw value from all campaigns.

Requirements

• Manage all Facebook/Google/SEM campaigns to maximize ROI.
• Managing the SEM, Facebook/Insta and Acquisition efforts to define and deliver ROI and volume objectives.
• Managing either internal resources or agencies to deliver, monitor and report on daily/weekly and monthly KPIs against targets.
• Work towards the forecasting of the target assumptions of paid sources during quarterly and annual budget and forecast periods, liaising with the Design, Technology and Finance teams.
• Optimization of tracking, reporting and data accuracy to support further development of acquisition activities.
• Hands-on with Facebook, Twitter and Google Ads panel and with in-depth knowledge of campaign structure, targeting, optimization levers, ads auction, etc.

Qualifications

• Demonstrable experience as a paid marketing professional (at least 2+ years in handling Facebook and Google Ads campaigns).
• Extensive analytical and sales-oriented skills with a data-driven decision-making preference (should possess advanced level skills in MS Excel formulas).
• Should have built PPC strategies to reduce the Cost per click (CPC) and Cost per lead (CPL).
• Hands-on experience on Facebook/Meta and Google Ads panel.
• Experience in the gaming industry will be a plus.

What Junglee Games offers for this role:

• Meaningful global exposure and an opportunity to represent Junglee Games as part of Flutter Entertainment, the largest real-money gaming company in the world.
• Ample learning opportunities and the opportunity to work with some of the best leaders and minds in the industry.
• In-depth understanding of the gaming ecosystem.
• Competitive compensation and incentives.
• Excellent work environment, great culture, and global exposure.

About Junglee Games

Junglee Games is a leader in the skill-gaming space, with over 100 million registered players. Founded in San Francisco in 2012 and part of the $30 Bn Flutter Entertainment Group, Junglee Games is the fastest-growing skill games company in Southeast Asia. Some of our notable games are Junglee Rummy, Howzat, Junglee Poker, and Carrom Stars.

Our mission is to build entertainment for millions of people around the world and help them connect with each other through high-quality games. We focus on creating exhilarating and immersive gaming experiences and also incorporate social features to promote interaction and competition among players. Our games are available on multiple platforms, including web browsers, and Android and iOS devices.

Since our inception, we have drawn 700+ of the world’s most talented people into our ranks. Our team has worked on international AAA titles like Transformers, Star Wars: The Old Republic, Real Steel, Rio, Mech Conquest, and Dueling Blades. Our designers have worked on some of Hollywood’s biggest hits, including the movie Avatar.

Junglee Games is not just a gaming business. It is a blend of data science, innovation, cutting-edge technology, and, most importantly, a value-driven culture that is creating the next set of conscious leaders. An equal-opportunity employer, Junglee Games has been certified as a Great Place to Work for four years in a row. We celebrate diversity and are committed to creating an inclusive environment for all our employees.

Junglee Games has received various accolades for its contribution to the online gaming space. The company continues to innovate and develop new games, expanding its presence in the global gaming market.

Website: https://www.jungleegames.com/

LinkedIn: https://www.linkedin.com/company/junglee-games