Marketing Manager

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Job Description - Marketing Manager

Boys & Girls Clubs of Bellevue (BGCB) has served the Bellevue community for over 70 years. With 18 clubhouses across Bellevue, we provide a safe place for thousands of youth when they are not in school. The need for our services has never been greater, and we are looking for a marketing manager who can help tell our story of impact. When most think of Bellevue, they often do not realize the incredible wealth disparity in our city creating hardships for many. In recent years, our scholarship budget has tripled so that we can support those families who need us most.
Under the supervision of the Chief Development Officer (CDO), the Marketing Manager is responsible for creating a marketing plan, communications calendar, and collateral for the organization. The Marketing Manager is a key partner in building public awareness, among a broad and diverse audience of the Club’s brand and mission, to help the development team ultimately achieve financial and engagement goals.
KEY ROLES (ESSENTIAL JOB RESPONSIBILITIES)
Develop a marketing plan and a communications calendar
Convey our mission and impact through multiple mediums which include but are not limited to social media, newsletters, fundraising, and donor relations materials
Partner across the organization to collect stories and assets. Be the lead content creator for the organization, creating video assets, fliers, social media posts, cases for support, email campaigns, etc.
Advise on best marketing practices and emerging needs for the organization
Actively lead efforts to identify and create opportunities to build awareness of Club services, programs, and activities, and giving opportunities
Create marketing materials for programs throughout the year
Help manage website content
Create press releases and manage advertising
Build strong collaborative relations internally and externally
Participate in special projects and other duties as assigned such as event set/up attendance, helping in program when needed, etc.
Measurement and Budgeting
Work with the CDO to create and monitor budget for marketing needs
Provide reports on marketing ROI
Work with the CDO to create goals around engagement and activation
Manage organization’s shared photo storage and track photo release permissions
Perform other duties as assigned
QUALIFICATIONS: KNOWLEDGE, SKILLS AND ABILITIES:
*Must be able to provide a portfolio or minimally 2 samples of work
2 years of marketing experience
Experience

in a fundraising setting
Working knowledge of development principles
Minimum of two years of work experience in a successful fundraising office, and a solid foundation of development principles and practices
Experience working with multiple internal stakeholders to create deliverables
Experience building systems and setting up new best practices
Experience in a youth-focused non-profit preferred
Folks who thrive here:
Are comfortable with ambiguity and change
Like working in a dynamic, fast paced environment
Can communicate effectively across a wide audience
These responsibilities do not fully encapsulate the scope of the role. You may be asked to perform a job duty that is not listed.

On occasion, you may be asked to cover at different sites in order to maintain staff to youth ratio
COVID INFORMATION:
All Club staff, volunteers, and anyone that enters the Club facilities will be required to be fully vaccinated against COVID-19. A person is considered fully-vaccinated two weeks after having all does of a vaccine (2 doses for Pfizer, Moderna; 1 dose for Johnson & Johnson).

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