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The Marketing Manager will collaborate with Sonic’s Internal marketing and branding teams to devise and implement multichannel marketing campaigns across Sonic Automotive’s dealerships. Working closely with Brand Managers, Content Strategists, and media partners, they will translate business goals into effective marketing initiatives.
This role will involve partnering with internal teams and external agency and media partners to gather insights and create actionable marketing strategies at the store, brand, and national levels. They will be responsible for ongoing marketing adjustments to optimize the media mix and regularly review and report on marketing KPIs to key stakeholders within the organization. The Marketing Manager will also be responsible for monthly and yearly marketing budget management, including channel allocation(s) and change management.
The Marketing Manager will work closely with leadership to:
Marketing Manager Responsibilities:
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