Senior Analyst

FGS Global is a leading global strategic communications and public affairs communications consultancy, helping clients navigate complex environments. Formed by the merger of four of the world’s most respected advisory firms, FGS Global maintains a global network. We pride ourselves on building an inclusive and personal culture, where everyone feels part of the fabric of our business and shares in our success. Our colleagues are encouraged to be candid, take responsibility for their actions and act with the highest integrity.

FGS is seeking a Senior Analyst who will analyze data from CRM and supporting applications to identify growth opportunities, optimize resource deployment, and inform strategic go-to-market planning. This role requires both technical analytical capabilities and strategic business acumen to translate complex data into clear recommendations for senior leadership.

Responsibilities

Strategic Analysis & Insights

• Analyze CRM data alongside marketing and financial metrics to identify high-value market segments, customer behaviors, and revenue opportunities


• Provide data-driven recommendations on where to invest sales, marketing, and operational resources for maximum impact


• Build predictive models to forecast pipeline performance, backlog, and market potential

Go-to-Market Planning Support

• Partner with commercial leadership to design and refine go-to-market strategies based on data insights


• Analyze campaign performance, conversion patterns, and sales cycle metrics to optimize marketing and sales approaches


• Identify market trends, competitive dynamics, and whitespace opportunities through integrated data analysis

Data Integration & Reporting

• Help with integrated dashboards and reports that connect CRM, marketing automation, and financial data


• Establish KPIs and metrics frameworks to measure commercial effectiveness


• Ensure data quality and consistency across systems to enable reliable analysis

Cross-Functional Collaboration

• Work closely with Sales, Marketing, Finance, and Operations teams to understand business questions and deliver relevant insights


• Translate technical findings into business language for diverse stakeholder audiences


• Train commercial teams on data interpretation and self-service analytics tools


• Contribute to the development of data governance standards and best practices

Attributes

Experience

• 7+ years of experience in commercial analytics, business intelligence, or related analytical roles


• Proven track record analyzing CRM data (Salesforce, Microsoft Dynamics, or similar platforms)


• Experience integrating and analyzing data from multiple sources (CRM, marketing automation, ERP/finance systems)


• Demonstrated success translating data insights into business strategy and resource allocation decisions

Technical Skills

• Expert-level skills in data visualization platforms (Tableau, Power BI, Looker, or similar)


• Strong working knowledge of CRM platforms and data structures


• Experience with marketing automation platforms (HubSpot, Marketo, Pardot, or similar)


• Comfortable working with large datasets and complex data models

Analytical & Strategic Capabilities

• Strong statistical analysis skills with ability to identify patterns, trends, and anomalies


• Strategic thinking with ability to connect data insights to business outcomes


• Experience building business cases and ROI models for resource allocation decisions


• Proven ability to design and implement analytics frameworks from scratch

Communication & Collaboration

• Excellent written and verbal communication skills with ability to present complex data to non-technical audiences


• Experience creating executive-level presentations and strategic recommendations


• Strong stakeholder management skills across multiple functions


• Collaborative mindset with ability to influence without direct authority

Preferred Qualifications

• Experience in B2B or professional services environments


• Knowledge of revenue operations (RevOps) principles and practices


• Experience with predictive analytics in commercial contexts