Copywriter

icon building Company : Express
icon briefcase Job Type : Full Time

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Job Description - Copywriter

Overview About Express, Inc. Express, Inc. is a multi-brand fashion retailer whose portfolio includes Express, Bonobos and UpWest. The Company operates an omnichannel platform as well as physical and online stores. Grounded in a belief that style, quality and value should all be found in one place, Express is a brand with a purpose - We Create Confidence. We Inspire Self-Expression. - powered by a styling community. Bonobos is a menswear brand known for exceptional fit and an innovative retail model. UpWest is an apparel, accessories and home goods brand with a purpose to Provide Comfort for People & Planet. The Company has over 530 Express retail and Express Factory Outlet stores in the United States and Puerto Rico, the Express.com online store and the Express mobile app; over 60 Bonobos Guideshop locations and the Bonobos.com online store; and 13 UpWest retail stores and the UpWest.com online store. Express, Inc. is traded on the NYSE under the symbol EXPR. For more information about our Company, please vis it and for more information about our brands, please visit , or . Responsibilities The Copywriter will be responsible for writing quick, witty, and brand-right copy in both a reactive and proactive manner across assigned digital or social channels. Strong knowledge of pop culture, media trends, social media culture/climate, and SEO.

  • Write sharp, on-brand copy that syncs up closely with current campaigns on a fast-paced, deadline-driven schedule
  • Execute copy in assigned brand voice across digital channels, which may include marketing emails, social accounts, SMS, app, site, and Express Factory Outlet
  • Collaborate with design, social, or merchant partners to concept new ideas, identify trends, and leverage data
  • Understanding of SEO and implementation of SEO best practices in conjunction with the digital team
  • Able to quickly digest and understand brand positioning, seasonal and activation campaigns, and key product priorities, and keep these factors top-of-mind when crafting copy
  • Attend all relevant meetings and touchbases; assist in proofreading routing assets
  • Assist with relevant projects when necessary
Required Experience & Qualifications
  • Bachelor's degree in marketing, journalism, English or similar field
  • 1-3 years of experience
  • A storyteller with a pop culture obsession and love of nomenclature and being in the zeitgeist
  • Mastery of English grammar rules and usage, ability to grasp brand voice and tone, knowledge, and interest in fashion trends and pop culture
Critical Skills & Attributes
  • Demonstrate meticulous knowledge of grammar, spelling, punctuation and AP writing styles
  • Deadline-oriented with the ability to lead and manage multiple projects with competing priorities in a fast-paced environment
  • Creative, insightful, and interested in fashion and pop culture
  • Excellent interpersonal skills, leading and supporting a team environment
  • Excellent communication-verbal and written
  • Excellent time/project management skills
  • Ability to recognize and react to the demands of an evolving and changing work environment
  • Comfortable and confident effective decisions in a timely manner
  • Goal-oriented with the ability to stay focused on creating winning results
  • High level of conceptual and strategic thinking
  • Strong communication and interpersonal skills and relationship-building skills to influence concept development and execution through creative teams while working collaboratively with other functions of the company
  • A natural curiosity and self-learning approach to keep up with the rapid changes in digital and social media
Closing An equal opportunity employer, Express, Inc. does not discriminate in recruiting, hiring or any other terms and conditions of employment hiring on the basis of any federal, state, or locally protected characteristic. Express, Inc. only hires individuals authorized for employment in the United States. Express, Inc. is committed to providing reasonable accommodation to individuals with disabilities. If you need an accommodation because of a disability to search and apply for a listed job position, please call and say 'Associate Relations' or send an e-mail to and let us know the nature of your request and your contact information. Notification to Agencies : Please note that Express, Inc. does not accept unsolicited resumes or calls from third-party recruiters or employment agencies. In the absence of a signed Master Service Agreement and approval from HR to submit resumes for a specific requisition, Express, Inc. will not consider or approve payment to any third-parties for hires made.
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