Sr. Copywriter

icon building Company : Gnc
icon briefcase Job Type : Full Time

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Job Description - Sr. Copywriter

As the global leader in health and wellness innovation since 1935, GNC motivates people to reach their goals with the most trusted and exciting selection of products in the industry.

As #TeamGNC, we work hard to ensure that our consumers come first. We are always cultivating and collaborating on new ideas to bring innovative solutions to the forefront and testing new solutions to translate goals into action. Our team members are advocates for change and innovation. 

There is no greater gift than good health and no greater satisfaction than helping others to achieve it. Be a part of helping others to Live Well!

Job Description


Responsible for leading the writing and copy design of a wide range of materials that promote, support and build the global GNC proprietary brands portfolio (20+ brands) and all brand-related initiatives. This includes the strategy, conceptualization, research, writing, editing and proofing for a variety of projects including but not limited to: pitch decks, brand guidelines, packaging copy, brand and product guides, innovation launch toolkits, product partnerships/collaboration exploration, brand concepts, executive documents, research content, and website content.


The Sr Copywriter is integral to ensuring the positioning and brand voice is well developed for 20+ global brands, reflecting each brand’s identity and relevance to each brand’s target consumer, and is consistently articulated in all written communications. The Sr Copywriter will work closely with the GNC Global Brands team, particularly the Global Brand Management team and Brand Creative Designers, as well as cross-functionally with internal partners and experts to translate key consumer-centric, brand and product messages and strategy into written form through design excellence and visual consistency.



  • Create innovative online and offline communications consistent with brand and creative standards
  • Work on multiple concurrent projects, ensuring that deliverables are achieved on time while maintaining the highest standards of quality and creativity
  • Manage and direct any external copywriting resources, review work for accuracy and ensure they have up to date standards and guidelines
  • Review and ensure copy from other agencies/vendors is to brief and on brand
  • Collaborate with Creative, Marketing, Production, Merchandising, International, Wholesale, Packaging, Legal, Nutrition Content, E-commerce, and Product Design teams on all projects
  • Collaborate with the Creative Director of Brand and Packaging and Brand Management team to build and evolve GNC brands’ editorial style
  • Ensure that copy on projects fulfills the creative and strategic vision devised by the Brand team into effective messaging that helps educate stakeholders and drive results
  • Write, edit and manage copy updates to GNC’s Brand Tools & Resources which inform website content and print materials for merchandising, promotions, and the full marketing mix
  • Develop copy that maintains the consistent voice and style of the brand while conforming to layout and other design constraints
  • Edit and proofread the work of other writers and stakeholders for accuracy in terms of content, style and usage
  • Take a lead role in brainstorming and creative concept meetings; generate creative concepts that support business and brand strategies and initiatives
  • Ensure that all materials produced are edited and proofed before delivery
  • Act as a recognized and active resource on copywriting issues for others in the Company
  • Additional duties as assigned




  • This job has no supervisory responsibilities.


  • Bachelor’s Degree in Marketing, Communications, or related field; or an equivalent combination of education and experience sufficient to successfully perform the key accountabilities of the job required
  • 5+ years progressive Advertising, Communications, Creative Writing experience preferred
  • High degree of proficiency MS Office Suite, Outlook & Internet applications
  • Strong analytical, prioritizing, interpersonal, problem-solving, presentation, budgeting, project management (from conception to completion), & planning skills
  • Strong verbal and written communication skills (including analysis, interpretation, & reasoning)
  • Solid understanding and application of mathematical concepts
  • Ability to develop and maintain collaborative relationships with peers and colleagues across the organization, as well as, internal and external clients
  • Ability to work well autonomously and within a team in a fast-paced and deadline-oriented environment.
  • Ability to work with and influence peers and senior management
  • Self-motivated with critical attention to detail, deadlines and reporting


Additional Information

All your information will be kept confidential according to EEO guidelines.

GNC Holdings LLC is an Equal Opportunity Employer

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