Area Sales Manager- AFH (Kênh B2B)

 Mô tả Công việc
  
 
  
  A/ Purpose of position: 
 
 To develop & implement sales plan and tactical solutions to increase and improve visibility, merchandising, and promotions and in store activations
 
 The job holder is accountable for key tasks as follows:
 
 - Managing and developing customers by building strategy by key channels, including reviewing potential coverage; defining service model by types of customers
 
 - Building sustainable relationship with key customers
 
 - Building the brand equity aligned with company strategy
 
  B/ Responsibilities 
 
  1- Planning 
 
 - Collaborate with team in planning, organize and monitor the implementation of sales strategies and operational plans including distribution, visibility, trade promotions (loyalty, samplings, promotions, etc.).
 
 - Generate insights for the assigned customer/channels (store layout, traffic)
 
 - Develop a Customers-focused approach by defining service model by types of customers (e.g. B2C (service firms, manufactures), identifying key categories to focus on each customer
 
 - Define productivity KPIs of sales team; P&L by distributors and total channel
 
 - Work with team to identify execution plan to deploy in a timely basic
 
  2- Customer Management 
 
 - Build and maintain good relationship with Key Customers in New Channel, review customer profile to understand customer insight / needs.
 
 - Join quarterly visit with key customers to review and revise business plan, and collaborate with sales team to deliver sale target on quarter and annual basis
 
 - Lead discussions on trade term & commercial contract with customer by negotiating the trade terms, trade funding according to the customer strategy
 
 - Implement co-marketing activities with customer based on agreed plan,
 
 - Own listing & New product development (NPD) campaign to deliver successful plan to customer
 
 - Monitor Customer Performance by tracking key customers’ contribution for the major categories
 
  3- Internal Collaboration 
 
 - Work closely with Category Planning & Activation for the category input, and with marketing for the customer/ channel plan
 
 - Work closely with RTM team to build up strategic plan for channel
 
 - Exploring customer business opportunities and engaging with Marketing plan to tie up brand activities into customer theme based promotion to achieve the best business results.
  
 
  Yêu Cầu Công Việc 
 
  
 - University Degree with Marketing/Business background is an advantage
 
 - FMCG field experience with at least 3 years in the OOH channel
 
 - Category Management, OOH / Organized B2B Industry experience is a plus
 
 - Have strong logical thinking mindset, good relationship management skills